Don Davis , Editor in Chief
Popular e-Retailer Bringing Added Value to Offerings and Driving Customer Loyalty
SAN MATEO, Calif., July 14, 2009 – Coremetrics, the leader in marketing optimization, today announced that Newegg.com, the second-largest online-only retailer in the United States, has chosen the company’s LIVEmail marketing solution to boost direct email communication with its customers. LIVEmail is a closed-loop email marketing system that seamlessly links online visitor profiles and customer activity with an email vendor, giving companies the direct marketing tools necessary to engage with customers and align products and services with their on-site behaviors.
Newegg’s selection of LIVEmail reflects the company’s strategic decision to drive customer loyalty by targeted email re-marketing as a means of producing a more focused and personalized shopping experience.
“Newegg is committed to providing the ultimate online shopping experience,” said Bernard Luthi, vice president of merchandising and marketing, Newegg. “To do that, we have built a powerful, customer-centric email marketing channel to promote customer loyalty and drive revenue growth. LIVEmail helps us to achieve those goals and gives us critical insight into who our customers are and how we can better serve their needs.”
With Coremetrics LIVEmail, companies can:
• Segment frequent visitors to send them regular, relevant offers and content
• Email product abandoners with timely, contextually-relevant messaging to recapture lost revenue
• Reduce shopping cart abandonment while increasing lost customer recovery
• Deliver targeted promotions based upon customers` demonstrated product affinities and most recent interests
• Make exclusive offers to high-value customers
• Send up-sell offers within two weeks of a specific transaction type
• Reduce variable costs associated with manual data manipulation and loading
“Newegg is wise to invest in proven marketing channels and programs during uncertain economic times. We are definitely seeing a renewed interest among companies in honing email marketing to drive bottom-line results,” said Jeff Schmidt, vice president of sales, Coremetrics. “Targeted email campaigns are a great way to deliver the maximum impact from every dollar spent.”
Newegg Inc. is the second-largest online-only retailer in the United States. Founded in 2001, Newegg has more than 12 million registered users and regularly earns industry-leading customer service ratings. The award-winning website, www.newegg.com, offers customers a comprehensive selection of the latest high-tech products, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site’s online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg.com Inc. is a wholly-owned subsidiary of Newegg Inc. and is headquartered in City of Industry, California.
Coremetrics is the leader in marketing optimization. Its products help businesses relentlessly optimize their marketing programs to make the best offer, every time, anywhere, automatically. More than 1,900 online brands globally, transacting more than $20 billion this year, use Coremetrics’ Software as a Service (SaaS) to optimize their online marketing. Coremetrics’ solutions encompass advanced online analytics and integrated marketing optimization applications, including search engine bid management, email targeting, ad impression attribution and cross sell recommendations to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics is consistently recognized by industry analysts and thought leaders, and in 2008 was named to Deloitte’s Technology Fast 50 Program for Silicon Valley Internet, Media, Entertainment and Communications companies. The company is privately held with funding from Accel Partners, FTV Capital and Highland Capital Partners, and is headquartered in San Mateo, California.
To learn more about Coremetrics, visit www.coremetrics.com or call 866-493-2673.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/company/privacy.php.
Director, Corporate Communications, Coremetrics
Tel: (650) 762-1433
Horn Group for Coremetrics
Tel: (415) 905-4037