7/14/09

Onestop Internet selects Allurent on Demand to add interactive shopping experiences

Katie Evans , Managing Editor, International Research

Cambridge, Mass.-July 14, 2009 - Allurent™, the market leader in powering superior shopping experiences, today announced that Onestop Internet, a full service e-commerce technology and distribution provider, will offer Allurent on Demand (AoD) to its customers. Onestop customers will use Allurent on Demand to create more engaging and effective shopping experiences on their e-commerce sites.

Onestop’s customers represent some of the most talked-about names in the fashion world today, which share a common focus on their brand. E-commerce is an especially important channel for these brands, as it is often their only direct touch-point with shoppers. The shopping experience has to embody the spirit of the brand – whether the brand is edgy, sleek, whimsical, or traditional.

Onestop’s partnership with Allurent will help retailers address this challenge, according to Mike Africa, vice president of client services. “Allurent on Demand has the cutting-edge interactive design that our clients want, along with the merchandising flexibility they need. We’ll have the ability to quickly and cost-effectively deliver the shopping experiences that are right for each brand.”

Onestop will launch Allurent on Demand with two apparel brands, 7 for All Mankind and Nicole Miller, this summer. Africa expects more Onestop customers to follow. “AoD is going to help our retailers to do two important things: create better shopping experiences that truly showcase the brand, and sell more products online. It’s exactly what they need to compete in 2009.”

Graeme Grant, chief operating officer of Allurent, emphasizes the partnership synergy. Grant explains, “Onestop has an incredible portfolio of well-known brands that are passionate about their customers. And at Allurent, we’ve always been about delivering superior shopping experiences. Today’s online shoppers are more demanding than ever before, and Allurent on Demand enables Onestop’s customers to bring their e-commerce sites to the next level.”

The Allurent on Demand platform is a high availability, fully scalable hosted service available for a monthly fee. Allurent on Demand includes a growing library of interactive widgets, as well as a back-end merchandising tool for creating, deploying and updating interactive shopping experiences. For more information on AoD, please visit www.allurent.com/#solutions/aod.

About Allurent

Leading retailers like Anthropologie, Borders, and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable. Allurent’s innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Allurent is headquartered in Cambridge, Mass. For additional information please visit www.allurent.com.

About Onestop Internet

Onestop Internet provides turn-key e-commerce services to companies on a completely outsourced basis. These services include design, fulfillment, customer service, technology, photography and marketing. Clients include Seven for All Mankind, Betsey Johnson, London Fog, J Brand, Paul Frank, Nicole Miller, True Religion Brand Jeans, lululemon athletica and Splendid, among other esteemed brands. The company is based in Rancho Dominguez, California.

Contact:

Courtney Fulton

Allurent

617.513.1796

cfulton@allurent.com

About Allurent

Leading retailers like Anthropologie, Borders, and Urban Outfitters partner with Allurent to create the most compelling online shopping experiences imaginable. Its innovative e-commerce products deliver rich interactions throughout the shopping lifecycle, from browsing to choosing to buying. The result is a superior shopping experience leading to more satisfied customers and greater sales. Allurent`s deep experience developing world-class e-commerce software helps the company deliver intuitive and engaging products that are easily configured to match a retailer`s brand and integrate with their existing e-commerce infrastructure. Allurent is headquartered in Cambridge, Mass. For additional information please visit www.allurent.com.

Topics:

marketing, Online shopping, Retailing, Shopping, Urban Outfitters

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