7/10/09

PBS KIDS PLAY! Gift Cards Hit Toys "R" Us Stores This Summer

Katie Evans , Managing Editor, International Research

Parents Can Now Give the Benefits of Premium Education and Entertainment Content to their Children via the Ultimate Game Card

(SANTA CLARA, CA) – July 9, 2009 – PlaySpan™, the leader in monetization solutions for online games, virtual worlds, and social networks, and PBS KIDS® PLAY! today announced the availability of PBS KIDS Ultimate Game Card® (UGC), which is now available in more than 800 Toys“R”Us stores in the United States.

The PBS KIDS PLAY!-branded gift card, or stored value card, enables customers to pay for PBS KIDS PLAY!, a broadband Internet-based subscription service that offers a comprehensive early childhood curriculum for ages 3 to 6 using interactive games and activities. The learning experience on PBS KIDS PLAY! is customized to a child`s level across 20 different subject areas. PBS KIDS characters from programs including CURIOUS GEORGE, FRANNY`S FEET, MAMA MIRABELLE`S HOME MOVIES, MISTER ROGERS` NEIGHBORHOOD, SUPER WHY, THOMAS AND FRIENDS, BOB THE BUILDER and THE BERENSTAIN BEARS guide children through fun activities and games that foster development in literacy, math, science and more. PBS KIDS will be adding more new games and activities to the site on a rolling basis.

“Through our partnership with PlaySpan, we are able to invite more families to sample the educational content on PBS KIDS PLAY! that can further a child’s total well-being,” said Ben Grimley, PBS Senior Director, Interactive Businesses.

“Stored value cards have become an extremely popular and convenient way for consumers worldwide to access online content,” said Karl Mehta, CEO of PlaySpan. “Our international distribution agreement with Toys“R”Us and other retailers, makes PlaySpan an easy choice for many of today’s most trusted brands and publishers.”

"The Ultimate Game Card is one of our top five online game card sellers, and we are very excited to be partnering with PlaySpan and PBS Kids to launch the PBS branded version," said Brian Parlotto, Senior Vice President of Consumer Products and International. "InComm is committed to being the leader within the online gaming category, and opportunities like this allow us to capitalize on our retail expertise and best practices with regard to launching games at retail while promoting the expanded distribution of a growing gaming partner - a rewarding scenario for everyone."

With current availability in about 45,000 retail stores in the U.S. and Canada, as well as thousands of locations worldwide, The Ultimate Game Card™ is the leading stored value card payment option for today’s most popular online games and virtual worlds.

About PBS KIDS and PBS KIDS GO!

PBS KIDS, for preschoolers, and PBS KIDS GO!, for early elementary school kids, offer all children the opportunity to explore new ideas and new worlds through television, online and community-based programs. With positive role models and content designed to nurture a child’s total well-being, PBS’s children’s media and family and educator resources - including PBS KIDS online (pbskids.org), PBS KIDS GO! online (pbskidsgo.org), PBS Parents (pbsparents.org), PBS Teachers (pbsteachers.org), PBS KIDS Raising Readers and literacy events across the country - leverage the full spectrum of media, technology and community to build knowledge, critical thinking, imagination and curiosity. Empowering children for success in school and in life, only PBS KIDS and PBS KIDS GO! have earned the unanimous endorsement of parents, children, industry leaders and teachers. In September 2008, PBS KIDS GO! launched its video player (pbskidsgo.org/video), featuring hundreds of video clips and dozens of full-length episodes. Since launch, the site is averaging more than 1.2 million streams per week. In March 2009, more than 9 million unique visitors visited pbskids.org. PBS is a nonprofit media enterprise owned and operated by the nation’s 356 public television stations, serving more than 115 million people on-air and online each month. For more information on specific shows supporting literacy, science, math, and more, visit pbs.org/pressroom.

About Toys"R"Us, Inc.

Toys"R"Us, Inc. is the world`s leading dedicated toy and baby products retailer. Currently it sells merchandise through more than 1,500 stores, including 847 Toys"R"Us and Babies"R"Us stores in the U.S., more than 700 international stores in 32 countries, which includes licensed and franchise stores, and through its Internet sites, Toysrus.com, Babiesrus.com, eToys.com and babyuniverse.com. The company also operates the parenting resource website, ePregnancy.com.

About InComm

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With nearly $8 billion in retail sales transactions processed in 2008, InComm is the nation`s largest provider of gift cards, prepaid wireless products, reloadable debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 145,000 retail locations the products and services their customers demand. Since 1992, InComm`s patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. To learn more about InComm, visit www.incomm.com or call 1.800.352.3084. InComm is headquartered in Atlanta, GA with offices in Japan, Canada, the United Kingdom, Puerto Rico, Colorado, Texas, Florida, New Jersey, Oregon, Arkansas, Alabama and Minnesota.

About PlaySpan,Inc.

PlaySpan™ is the leader in monetization solutions for over 1,000 online games, virtual worlds, and social networks. PlaySpan`s patent-pending in-game virtual goods commerce and micropayment platform enables game publishers and developers to generate new revenues, acquire new users, and extend the loyalty of existing users.

PlaySpan also offers global payment solutions through its subsidiary PayByCash® with 85 payment methods in 180 countries. The ULTIMATE GAME CARD® is used by consumers to pay for 300 multiplayer games and around 700 games on popular social networking sites. It is available in about 45,000 retail locations across North America and growing rapidly worldwide.

Social network payment solutions are available through Spare Change©. Acquired by PlaySpan in April 2009, Spare Change is the first and leading payments platform designed specifically for social networks. Featured on over 700 applications, across Facebook, MySpace and Bebo, Spare Change empowers developers to successfully monetize their applications through micro payments. The Spare Change platform enables users to make safe, convenient, and friendly 1-click purchases through a variety of funding sources.

PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, Virginia, Cincinnati, Ohio, and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures. The company has recently won the 2009 OnHollywood Category Award for Best Gaming Company.

For more information about PlaySpan, visit http://corp.playspan.com

For more information about Spare Change, visit:
www.sparechangepayments.com

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