6/26/09

Mercent Expands Support of Buy.com Marketplace

Katie Evans , Managing Editor, International Research

Gold Certified partner delivers enhanced feature set for Buy.com sellers and buyers

Seattle, WA, June 25, 2009– Mercent™, a leading provider of on-demand marketing solutions for retailers, announced today expanded support for the Buy.com Superstore™ online marketplace.

As Buy.com’s first Gold certified integrator and a leading channel marketing partner, Mercent provides easy and quick end-to-end data integration with the Buy.com marketplace, enabling those retailers to access, market and sell to millions of consumers shopping on Buy.com. More specifically, Mercent facilitates the exchange of product data between a merchant’s enterprise software system and online marketing channels. Mercent is certified to integrate and manage all data feeds, including product data, order processing, and order status information.

Mercent has increased support for the Buy.com marketplace with its Mercent Retail™ online channel marketing solution by adding a new set of product features that include new retail categories, more sophisticated product categories and attributes, and added user control over the management of parent/child relationships for products promoted and sold through Buy.com. This newest version of Mercent Retail also offers Buy.com marketplace merchants with automated order integration via any order management system and automated product catalog data and inventory status integration.

"Direct access to leading ecommerce destinations like Buy.com and the ability to efficiently monitor and manage sales activity across those sites is critical to online success for today’s market-leading retailers," said Eric Best, CEO of Mercent. "Our charter with Buy.com is to provide an industry-winning, tightly integrated data feed marketing and merchandising platform that delivers direct benefit to Buy.com’s shoppers and sellers. Today’s announcement is yet another example of our commitment to be the best online channel marketing solutions provider on the market.”

“Mercent has been a long-term trusted partner of Buy.com and we’ve found their focus and commitment in delivering high-value retail solutions to our sellers and buyers to be relentless,” said Neel Grover, CEO and President of Buy.com. “The latest enhancements made to Mercent’s Retail solution for Buy.com offer even more benefits for successfully managing their retail marketing and merchandising activities online."

With over 12 million customers and in excess of 6 million US visitors per month, Buy.com has been at the forefront of e-commerce for over 12 years. Buy.com’s Marketplace program lets third party retailers sell their products through the Buy.com website and win visibility among some of the web’s most affluent and influential shoppers. Seller’s products are fully integrated into the Buy.com site experience, including the site’s different checkout options so that customers have a seamless shopping experience and sellers capture awareness and sales.

Earlier this month Mercent announced it topped the 100 customer mark for retailers migrating to the Mercent Retail platform for their shopping feed and product feed optimization needs, demonstrating the market demand and business value of the Mercent Retail platform for large online retailers. Approximately 60% of Mercent`s customers signed in 2009 rank within the top 250 retailers on the Internet Retailer Top 500 list. This includes leading brands PETCO, Sur La Table, Abt Electronics and others. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network are available at www.mercent.com.

About Mercent:

Mercent provides online marketing technology and services to help retail merchants optimize performance across online marketing channels. Mercent`s on-demand platform, Mercent Retail, connects existing retail management systems and The Mercent Shopping Network, a network of more than 50 online shopping destinations including transactional marketplaces such as Amazon.com and eBay Large Merchant Services, comparison shopping engines (CSEs) such as Shopping.com and Shopzilla, paid inclusion programs like Yahoo! Search Submit Pro, and affiliate marketing programs such as LinkShare and the Google Affiliate Network. Mercent Retail makes it easy for merchants to increase revenue and gross margins by promoting the right products with the right merchandising offers and placement using optimized product data feeds to these key retail channels.

Mercent customers include 1-800-Flowers, Bass Pro Shops, Brookstone, GUESS?, L`Occitane USA, Redcats Group, REI, and other leading retailers. Mercent is an Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, eBay Certified Provider, SHOP.COM Certified Data Feed Provider, certified Google Product Search Partner and Yahoo! Search Submit Pro certified feed provider. Founded by veterans of Amazon.com, Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.

About Buy.com:

Buy.com is a leading retail marketplace, focused on providing its customers with a rewarding shopping experience and a broad selection of high-quality technology and entertainment retail goods at competitive prices. Buy.com offers millions of products in a range of categories, including consumer electronics, computer hardware and software, cell phones, books, music, videos, games, toys, bags, fragrance, home and outdoor, baby, jewelry, shoes, apparel and sporting goods. Founded in June of 1997, Buy.com is located in Aliso Viejo, California. Buy.com® and The Internet Superstore™ are trademarks of Buy.com Inc. Buy.com currently competes with a variety of companies that can be divided into two broad categories: (i) retailers and ecommerce marketplaces such as eBay, Amazon and Wal-Mart and (ii) specialty retailers or manufacturers such as Barnes & Noble, Best Buy and Dell.

Topics:

Affiliate marketing, Buy.com, Internet marketing, Online music stores, Online shopping

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