6/22/09

Twitter shopping engine lets e-retailers set up ‘stores’ promoting deals

CheapTweet.com has introduced CheapTweet Stores, a program that enables e-retailers with Twitter accounts to set up a social presence that focuses on special offers and prices. A store aggregates tweets as a social shopping resource.

Katie Evans , Managing Editor, International Research

Twitter shopping search engine CheapTweet.com has introduced a program that enables e-retailers with Twitter accounts to set up a social presence that focuses on special offers and prices. The search engine’s new functionality, called CheapTweet Stores, aggregates tweets from an e-retailer’s Twitter account or accounts into one location on CheapTweet.com as a social shopping resource for shoppers on the web. Twitter messages are called tweets.

“The Overstock.com Store from CheapTweet enables us to pull all our Twitter deal postings into one central location and in front of the eyes of the many CheapTweet users,” says Patrick Byrne, chairman and CEO of Overstock.com Inc., the first e-retailer to set up shop on CheapTweet.com. “Social media, including Twitter, is a key initiative for us to interact directly with our customers and share special discounts with our most loyal shoppers. With CheapTweet, we get our deals in front of an established audience of enthusiastic online bargain hunters.” Overstock.com is No. 29 in the Internet Retailer Top 500 Guide.

With CheapTweet Stores, e-retailers can better manage their multiple Twitter accounts and more effectively communicate with consumers, says Hayes Davis, founder and CEO of Appozite, the social e-commerce software start-up that operates CheapTweet. Benefits, he says, include:

“With Stores, as well as additional professional features coming soon,” Davis says, “we’re encouraging companies to add to their traditional marketing and advertising efforts and embrace social commerce and real-time promotions.”

Topics:

business finance, Electronic commerce, Retailing, Shopping, Technology Internet

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