6/19/09

Zeta Interactive Launches Zeta Mail 5.0; Shaping the Next Generation of Email Marketing

Paul Demery , Managing Editor, B2B E-commerce

Leading interactive marketing agency releases dynamic new email platform; First in a series of new technologies designed to bring business communications into the next age

New York, June 16, 2009 – Zeta Interactive, a leading full-service digital marketing agency, today announced the official launch of Zeta Mail 5.0, a revolutionary email marketing platform that will dramatically improve the way marketers are able to communicate via email with their target audiences. Able to deploy more than 10 million emails an hour, Zeta Mail 5.0 combines a remarkably powerful infrastructure with an intuitive, easy-to-use interface providing marketers the ability to interact with high volumes of customers and prospective customers in a completely personalized and targeted fashion.

Zeta Mail 5.0 represents the most significant upgrade to date of Zeta Interactive’s already renowned email platform, previously called eBizmailer. The company consulted with key industry analysts along with its roster of Fortune 1000 clients and some of the world’s most sophisticated email marketers to help them redesign and reengineer the product to better meet the changing needs of today’s marketers. The result has been the creation of one of the most reliable and effective email solutions in the marketplace. In fact, with the launch of Zeta Mail 5.0, the company has announced a guarantee of 99.5% platform uptime, or its customers do not pay.

Also an industry first, Zeta Interactive provides each client with a dedicated set-up of the platform. This is significant because, until now, email marketers have had to endure the pitfalls inherent to the shared environments offered by leading email service providers. This includes lost revenues caused by costly mailing queue delays and system downtime. Zeta Mail 5.0’s dedicated infrastructure overcomes such delays and downtime issues, completely eliminating mail queues and enabling clients to choose their own maintenance and upgrade schedules rather than having them dictated by their service provider.

“The launch of Zeta Mail 5.0 sends a clear message to the marketing community that email can no longer be considered a commodity,” said Al DiGuido, CEO of Zeta Interactive. “Our new platform puts the control back in the hands of the marketer, enabling them to deliver true one-to-one communications regardless of how extensive their target audience is, improve customer relationships, and optimize marketing return-on-investment. We believe that no other platform available today provides such flexibility and reliability.”

Among the highlights of Zeta Mail 5.0 are:

  • A graphical, intuitive user interface designed to simplify and streamline the email marketing process

  • A conversation mapping capability that enables a marketer to plot and manage a full customer contact strategy, easily craft triggered lifecycle campaigns, and view reports on each campaign as well as overall -engagement

  • Streamlined dynamic content management, that greatly simplifies campaign assembly

  • Comprehensive, customizable reporting that provides broader, deeper and more actionable metrics and enables marketers to separate the meaningful from the mundane.

    Combined with other features such as drag-and-drop functionality throughout, advanced list management and segmentation capabilities, extensive translation features, and highly flexible integration capabilities, Zeta Mail 5.0 represents a break-through in email communications.

    “There is no doubt that all facets of business and communications today are experiencing a significant metamorphosis,” said DiGuido. “Zeta Interactive is charting a new course and setting a new standard in digital communications, embracing the change we all face in today’s marketplace. By listening to the real-time needs of the modern marketer, we’re able to deliver them more innovative tools and solutions that will enable them to optimize their communications and achieve their business goals.”

    Zeta Mail 5.0 is the first step in what will be a string of new product releases scheduled over the next several months aimed at shaping the new face of full-service digital marketing. Already sending over 13 billion email messages a year for its world-class clients, the company has enjoyed steady growth and has expanded its client roster to more than 200 Fortune 1000 customers -, including Time Inc., Sony and LiveNation. Additionally, Zeta Interactive has increased its staff to more than 300 employees, and named more than a dozen industry veterans to lead its executive management team.

    For more information on Zeta Interactive, including a full listing of company locations, clients and executives, please visit: www.zetainteractive.com.

    About Zeta Interactive
    Zeta Interactive is a full-service digital marketing agency offering a wide range of services-from email and search marketing, to Web site development, creative services, social media marketing and mining, and more. According to the 2008 Advertising Age Digital Agency Report, the company is currently ranked among the Top 50 digital agencies in the U.S. and 25th among U.S. Search Agencies.

    Zeta Interactive is a leading provider of integrated, interactive services that help marketers realize the full potential of the Internet to build brands, increase sales, improve processes, and reduce costs. The company’s specialty is in crafting strategies and programs for marketers that help them acquire, retain, up-sell, cross-sell and win back their customers-cost effectively and efficiently-by leveraging customer data and insight from individual marketing initiatives to drive even more relevant and rewarding exchanges across all media and channels. The company does so by providing superior proprietary technology and a marketing approach that is focused on accountability, measurability and ROI metrics.

    Headquartered in New York City, Zeta Interactive has more than 300 employees worldwide located in California, Florida, Idaho, Nevada, New Jersey, Texas, Rhode Island and India. The company serves more than 200 clients currently, including such world-class companies as Time Inc. and Sony Electronics Inc. For more information please visit: www.zetainteractive.com.

  • Topics:

    Business marketing, digital marketing, e-mail, e-mail marketing, Magnussoft ZETA

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