6/16/09

eBay introduces new pricing structure to help sellers kick off sales

In a bid to help sellers kick off more merchandise sales, eBay today launched a pricing structure that lets sellers run five auction listings without insertion fees every 30 days.

Katie Evans , Managing Editor, International Research

In a bid to help sellers kick off more merchandise sales, eBay Inc. today launched a pricing structure that lets sellers run five auction listings without insertion fees every 30 days.

"EBay is the fastest and safest way to showcase your items to millions of potential shoppers worldwide with just a few clicks," says Lorrie Norrington, president of eBay Marketplaces. "By eliminating the upfront costs of selling on eBay, we hope this new structure will encourage all sellers--new, occasional or experienced--to use the offering as a cost-effective way to sell on our site and earn a little extra cash."

The free insertion fees are available for all auction listings submitted through eBay`s standard Sell Your Item or Simple listing form. The free insertion-fee listings will have a per listing Final Value Fee of 8.75% or $20, whichever is lower.

EBay will charge its regular insertion fees on all additional listings within each 30-day period. Insertion fees range from 10 to 15 cents for listings with starting or reserve prices of 1 to 99 cents, to $4 for starting or reserve prices of $500 or more. A reserve price, which is used instead of a starting price, is the unannounced minimum amount a seller will accept in an auction sale.

Topics:

Auction, Auto auction, business finance, Criticism of eBay, Mobile software

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