5/22/09

Billing Revolution Partners With MoVoxx To Enable Consumers To Purchase Products Directly From SMS Advertisements

Katie Evans , Managing Editor, International Research

Seattle, WA – May 15, 2009 – Billing Revolution, a mobile payments and billing solutions company, today announces a partnership with MoVoxx, whereby the advertising network will utilize Billing Revolution’s technology platform to commerce enable ad placements on mobile phones.

The partnership allows MoVoxx advertisers to leverage the Billing Revolution service to add payment functionality from SMS advertisements, generating more frequent transactions from mobile users who see the add, click on it, enter their credit card information, and then purchase the good or service.

“Mobile advertising is poised for huge growth and has many advantages, from better reporting and targeting, to enhanced ROI and measurability,” said Michael Dulong, co-founder and senior vice president of business development. “Our partnership with MoVoxx extends their customers ability to serve and track transactions in real time, which should immediately impact their ad customer’s ability to sell goods, while generating a much improved ROI.”

“We are excited to add a mobile commerce billing ad unit that makes it very simple for consumers to purchase products on their cell phones,” said Alec Andronikov, Chief Executive Officer, MoVoxx. “This is a perfect way for consumer brands, especially within the CPG sector, to not only precisely target different consumer segments but also generate direct sales ROI from mobile media placements.”

Founded in 2008, Billing Revolution is at the leading edge of alternative payment methods and technologies and expects to process more than $100 million in mobile payment transactions during 2009. The company’s technology currently works across all web-enabled handsets and carriers, and accepts payments in more than 150 currencies worldwide.

About MoVoxx

MoVoxx is a premium mobile advertising network that leverages SMS messaging - the widest reach media channel on mobile phones - as an effective entry point to interactive mobile media experiences.

MoVoxx provides marketers with instant mobile audience reach (1250mm monthly impressions) by partnering with SMS content publishers who deliver real-time messages to millions of consumers on a daily basis (e.g. sports scores, stock quotes, entertainment polling). MoVoxx serves short, interactive ads under opt-in SMS content to enhance branding, drive direct response and provide measurable campaign results. Using MoVoxx ad-serving technology, advertisers can reach the precise mobile audience they seek - through demographic, contextual, and device targeting.

Founded in 2006, MoVoxx is backed by Greycroft Partners, Khosla Ventures, First Round Capital and BV Capital. For more information text DEMO to 88188 or visit www.movoxx.com.

About Billing Revolution

Billing Revolution provides technology that enables secure credit card purchases from a mobile phone. Merchants use Billing Revolution`s proprietary technology to provide a mobile optimized purchase experience. Using the platform, merchants have the ability to conduct "single-click" credit card transactions from any web-enabled mobile phone. To learn more about Billing Revolution`s mobile commerce payment solutions, products and services, please visit www.billingrevolution.com.

Topics:

mobile advertising, mobile commerce, Mobile technology, Payment systems, Wireless

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