5/20/09

Cross Channel Campaigns: Next Generation Multichannel Marketing

Katie Evans , Managing Editor, International Research

ProfitCenter Announces New Campaign Engine & Tracking

Uniondale, NY, May 20, 2009 - ProfitCenter Software Inc. (PCS), a wholly-owned subsidiary of Systemax Inc. and a provider of web-based software solutions for eCommerce and Order Management multi-channel direct marketing merchants, announced their version 3.1 with a Campaign Engine imbedded into their eCommerce Platform and Order Management System. This new module allows eCommerce and Multichannel marketers to accurately track their marketing "spend to revenue", using actual product cost, campaign pricing and marketing expenditures.

Retailers also benefit by presenting a unified brand experience across all shopping channels, including automatic qualification and presentation of dollar off, percentage off, coupons, gifts and free or discounted BOGO assortment offers. Call center, eCommerce and even retail store registers recognize campaigns and eliminate the frequent frustration shoppers experience when trying to activate them on opposing sales channels.

"It was essential for our clients to present a consistent campaign experience to their customers who may respond to a specific channel’s offer using an opposing channel," stated John Marrah, CEO of ProfitCenter Software. "We’ve been providing dynamic pricing on the web for some time, but never fully replicated our complete list of Order Management campaigns to the web channel until now."

Now print, email, search engine, affiliate, shopping engines and many more types of campaigns can be offered in one sales channel and automatically change to match an order on an opposing channel with:

Catalogs, DRTV, space ad and insert direct marketers also benefit. Orders can be entered into a retailer’s quick order web form and the site dynamically changes to present the matching price, quantity breaks, auto insert gift, assortment of discount choices and more.

"These types of promotions have been in Order Management Systems for years," said Marrah. "We have the technology, skills and industry insight to lead this industry with channel agnostic availability, application and tracking integrity."

About ProfitCenter Software Inc.

ProfitCenter Software Inc. (PCS) (www.profitcenter.com) is a developer of on-demand automation software for multi-channel commerce merchants and direct marketers. Through sales, order management, fulfillment, and accounting functionality, PCS empowers companies with the ability to automate and manage their entire customer life cycle and run their business via a web-based application. PCS is a wholly owned subsidiary of Systemax Inc.

About Systemax Inc.

Systemax Inc. (www.systemax.com), a Fortune 1000 company, sells personal computers, computer supplies, consumer electronics and industrial products through a system of branded eCommerce web sites, direct mail catalogs, relationship marketers and retail stores in North America and Europe. It also manufactures and sells personal computers under the Systemax and Ultra brands and develops and markets ProfitCenter Software, a web-based, on-demand application for multi-channel direct marketing companies.

For additional information, visit www.profitcenter.com or contact:

Media Contact

George Winter

Executive Vice President
ProfitCenter Software Inc.

516-414-6305
gwinter@profitcenter.com

Topics:

Advertising mail, direct marketing, marketing, Multichannel marketing, pricing

NEWS CATEGORIES Back to Top...