5/05/09

HSN.com leads online mass merchants with March conversion rate of 6%

While Amazon.com led in total number of shoppers in March with 65.04 million, up 22% from a year ago, HSN.com led online mass merchants with a conversion rate of 6%, Compete Inc. reports.

Katie Evans , Managing Editor, International Research

While Amazon.com led in total number of shoppers in March with 65.04 million, up 22% from a year ago, HSN led online mass merchants with a conversion rate of 6%, Compete Inc. reports. JCP.com led department stores with a conversion rate of 5.1%.

Compete also reported on other retail categories in March including home décor, where BrylaneHome.com led with a conversion rate of 6.1%.

Following are the leading online mass merchants ranked by number of online shoppers in March, with their percent change over March 2008 and their March 2009 conversion rate:

Following are the leading department store retailers ranked by number of online shoppers in March, with their percent change over March 2008 and their March 2009 conversion rate:

Following are the leading home décor retailers ranked by number of online shoppers in March, with their percent change over March 2008 and their March 2009 conversion rate:

  • BedBathandBeyond.com, 4,977,532, 29%, 2.0%
  • Allposters.com, 4,336,027, 0%, 0.7%
  • Ikea.com, 3,326,939, 30%, 0.3%
  • Homedecorators.com, 1,424,601, 25%, 1.6%
  • Potterybarn.com, 1,110,939, 0%, 1.8%
  • Containerstore.com, 1,078,747, 133%,
  • Replacements.com, 1,008,386, 20%, 2.1%
  • Crateandbarrel.com, 877,337, -13%, 2.8%
  • Brylanehome.com, 782,935, -9%, 6.2%
  • Landofnod.com, 760,449, 80%, 2.7%

    Compete gathers web site data from a panel of 2 million online consumers and from several Internet service providers.

  • Topics:

    business finance, Karthik, Technology Internet

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