5/01/09

MarketPoint Direct partners with eWayDirect to provide its clients with interactive solutions

Katie Evans , Managing Editor, International Research

Partnership Leverages eWayDirect`s Successful eMessaging and Search Marketing Strategies to Complement 25 Years of Direct Marketing Experience

SOUTHPORT, Connecticut: (April 28th, 2009) eWayDirect, an emarketing company located in Southport, CT and Raleigh, NC, has partnered with MarketPoint Direct to offer interactive marketing services, including email marketing, search marketing, and social media marketing to its clients, the two companies announced today.

For over 25 years MarketPoint Direct has been providing direct mail solutions, building an organization that provides an integrated solution to its clients and making their direct marketing efforts more effective and profitable. With this as its goal, the company sets out to find the best in the business to bring them together and create a single company capable of delivering on that commitment.

“Many of our clients were asking us about emarketing solutions, including email and social networking,” says Ken McGovern, president of MarketPoint Direct. “We wanted to take a proactive approach, and we found a partner that not only offers proven technology, unique solutions, and a suite of services, but a company that is the best at making their partners successful. eWayDirect is that company and we are pleased to be one of their marketing partners.”

Within two weeks of signing with eWayDirect, MarketPoint Direct closed its first email contract, and anticipates several other clients closing in the next several months.

“We are very pleased with these early results,” says Karen Vogel of eWayDirect. “MarketPoint Direct has always delivered marketing results to its clients and we are excited to help them produce measurable results for their clients in the emarketing arena.”

About the companies:

MarketPoint Direct provides services that include strategy, creative, and data analytics, offset printing, personalization, inserting and mailing, fulfillment, and response analysis. Its integrated, end-to-end solutions allow clients to maximize the lifecycle value of customers through targeted, results-driven, measured, cross-channel marketing campaigns. For more information about MarketPoint Direct visit http://www.marketpointdirect.com.

eWayDirect is the only emarketing service provider that integrates-on one platform-email marketing, social media, website reengagement, and widgets, as well as being a market leader in search engine marketing. For more information about eWayDirect, visit http://www.ewaydirect.com

Topics:

direct marketing, Internet marketing, marketing, MediaTrust, Technology Internet

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