4/29/09

uLocate Selects Omniture For Mobile Analytics Solutions

Katie Evans , Managing Editor, International Research

ture Mobile Measurement Integrated into WHERE Application and Platform to Provide Greater Insight into Usage and Improved Relevance for Advertising Campaigns

OREM, Utah - April 29, 2008 - Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced that uLocate, the leading publisher of mobile location-based services via the WHERE™ application and platform, has selected Omniture’s mobile analytics solutions to gain greater insight into consumer usage of mobile applications.

uLocate will deploy Omniture SiteCatalyst and the new Omniture App Measurement solutions for iPhone, BlackBerry and Android devices into its popular WHERE™ application and other branded applications built on the award-winning platform. WHERE continues to lead the market in location-based services for mobile devices and is becoming increasingly popular with mobile advertisers. The companies also intend to collaborate on additional functionality to improve depth of analytics on mobile applications including the relevance of location and mobile advertising.

“Understanding user behavior is a critical success factor in delivering a best-in-class mobile application. When you are dealing with millions of users, reporting across all operating and distribution systems becomes increasingly complex,” says Dan Gilmartin, VP of Marketing at uLocate. “We needed a solution to meet our internal product and marketing needs as well as those of our advertisers. Incorporating the Omniture App Measurement solutions into the WHERE application and platform is providing us with data that will further our ability to understand our consumers, their behavior, and how they are using WHERE.”

“Now more than ever, consumers are using mobile devices to enjoy the products and services they need,” said Matt Belkin, SVP of Emerging Business at Omniture. “Smart marketers such as uLocate are meeting this demand with new mobile applications and mobile sites that provide a relevant experience to consumers. The mobile measurement capabilities of the Omniture Online Marketing Suite make the suite an even more compelling enterprise-class solution that empowers marketers to measure and optimize these investments.”

Omniture SiteCatalyst is part of the Omniture Online Marketing Suite™ and provides marketers with actionable, real-time intelligence about online strategies and marketing initiatives. With the new App Measurement solutions for iPhone, BlackBerry and Android, the powerful measurement capabilities of SiteCatalyst can now be applied to the use of specific mobile applications in addition to mobile Internet sites. This mobile data, available in SiteCatalyst, provides Omniture customers a real-time view of their mobile marketing efforts and brand interactions. Companies like uLocate can make more informed mobile marketing decisions, such as which devices to support, what new features to add to mobile applications, and which new geographies may represent compelling opportunities. All of these decisions help marketers deliver a more relevant mobile experience and measure and increase marketing ROI. Mobile application data will also be available to other Omniture and partner applications through the Omniture Online Marketing Suite.

App Measurement for iPhone, App Measurement for BlackBerry and App Measurement for Android are available for Omniture SiteCatalyst customers and can be obtained from within the Administration Console (Code Manager). App Measurement for iPhone was announced in December of 2008 and the latter App Measurement solutions are newly available and further extend the mobile measurement and optimization capabilities of the Omniture Online Marketing Suite to RIM BlackBerry and Google Android applications. About uLocate

uLocate is a leading location-based media company that delivers mobile applications to a local consumer audience. Its premier consumer application, WHERE™, connects people with the community through local information such as news, events and restaurant reviews, and the ability to network with others using Buddy Beacon® and the WHERE Wall™. WHERE puts the people, places and things that mobile users look for at their fingertips in one easy to use application. WHERE also enables brands and advertisers to reach a local audience.

WHERE has achieved widespread distribution through partnerships with leading carriers such as AT&T; and Sprint and handset manufacturers such as Apple, RIM, and Nokia.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture Education. Omniture’s nearly 5,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2009 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture`s annual report on Form 10-K for the period ended December 31, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company`s expectations.

Omniture Press Contact

Eric Anderson

801-722-7000 xt.1648 eanderson@omniture.com

uLocate Press Contact

Lacy Garcia
617-502-3100 xt.716

lgarcia@ulocate.com

Topics:

Apple Inc., iPhone, ITunes, Mobile Internet, Omniture

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