4/27/09

Amadesa Appoints Tom McGurran Vice President of Sales

Don Davis , Editor in Chief

McGurran brings global industry experience to respond to rising demand for products that boost ROI and conversions

CHICAGO, April 27, 2009 – Amadesa (www.amadesa.com), the first company to deliver end-to-end Web site testing and personalization solutions to improve conversions, today announced the appointment of Tom McGurran to vice president of sales. In his new role, McGurran will lead the sales efforts in helping online businesses increase revenues and enhance customer engagement through the Amadesa Customer Experience Suite.

“Tom has a proven track record in achieving rapid growth for industry-leading organizations,” said Amadesa’s CEO Rita Brogley. “As Amadesa’s value proposition for increasing Web site conversions continues to gain traction in the market place, Tom’s expertise and experience will help deliver Amadesa’s solutions to e-commerce and e-business companies globally.”

Prior to joining Amadesa, McGurran established a results-driven sales career spanning more than 20 years with companies such as Digital River, United Parcel Service and Jasper Wireless. At Digital River, the world’s largest provider of out-sourced e-commerce services for the software publisher and computer peripherals markets, McGurran held senior sales executive roles for nearly a decade. As the vice president and general manager of Digital River’s globalTech division, he led a staff of more than 100 professionals. Previously, as Digital River’s European vice president of sales, he spearheaded the company’s international expansion.

“Amadesa’s holistic Web site testing and personalization approach was one of the competitive advantages that attracted me to the company. Amadesa has a proven reputation in generating significant ROI for its customers,” said McGurran. “There is great momentum in online optimization, especially given the current economic climate and the need to generate greater and faster results with marketing budgets. With its broad Customer Experience Suite, Amadesa is well positioned to embrace this tremendous opportunity.”

About Amadesa:

Amadesa is the first company to deliver a Software-as-a-Service (SaaS) solution focused on increasing web site conversions. The Amadesa Customer Experience Suite offers end-to-end web site testing and personalization products to help online businesses maximize revenues, enhance customer engagement and improve marketing ROI. Learn more at www.amadesa.com or follow Amadesa on Twitter at http://twitter.com/amadesa.

Topics:

Customer engagement, Customer experience, marketing, personalization, World Wide Web

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