4/24/09

dELiA*s, Inc. Improves Inventory Planning and Caters to Local Tastes with Predictix Store Planning

Don Davis , Editor in Chief

On-Demand Solution Delivers High Performance at a Compelling Price

Atlanta, Georgia - April 14, 2009 - Predictix, the leading provider of on-demand retail planning, pricing, and forecasting solutions, today announced that dELiA*s, Inc. (NASDAQ: DLIA), a direct marketing and retail company comprised of two lifestyle brands primarily targeting girls and young women between the ages of 12 and 19, is localizing its offerings across all of its dELiA*s retail stores with Predictix Store Planning.

dELiA*s selected Predictix Planning in the first quarter of 2008, and was live with Predictix Store Planning in July. "We`ve been impressed by the flexibility and power of Predictix Planning," said Daniela LaRosa, senior director of planning and allocation, dELiA*s. "We now have the ability to plan down to the store and item level and can run multiple scenarios on the fly, which is essential for in-season re-planning."

Compelling economics also played a key role in dELiA*s` selection of Predictix. "Always, yet especially now, we are striving to be more efficient," said Caryl Paez, senior director of information technology, dELiA*s. "With Predictix, we didn`t have to buy any hardware, software, or third party licenses, and we no longer have to deal with ongoing operations or upgrades. We`ve accomplished our goals at a fraction of the cost of other alternatives, yet we haven`t compromised the support we are receiving from our technology partner."

Predictix Planning changes retail planning by offering rich, full-featured planning modules over the web on a monthly subscription basis, at a fraction of the cost of alternative solutions. Simpler, faster and cheaper, Predictix Planning is also better: quickly and easily tailored to each retailer`s specific needs, and providing many useful features not found in traditional planning systems. Predictix Planning modules include strategic planning, merchandise financial planning, item planning, channel planning, store planning, store clustering/grading, space management, category management, assortment optimization, assortment planning, promotional planning and price optimization.

With Predictix Planning, dELiA*s has also been able to support its growing planning needs while avoiding an expensive upgrade of existing systems. "We`re pleased that we`ve been able to help dELiA*s take their planning processes to the next level, while integrating to their existing systems to avoid the pain and needless expense of re-implementing their entire footprint," said Jon Beck, executive vice president of planning, Predictix. "We are excited about dELiA*s` growth and success, and we look forward to continuing to support their evolving planning needs."

About Predictix

With a comprehensive Software-as-a-Service consumer-centric merchandising solution suite, Predictix is changing the way retailers and brands invest in technology. Led by some of the retail industry`s leading technologists and domain experts, Predictix developed and continually enhances its products to help retailers and brands make better decisions without taking on painful and potentially risky financial and time investments. Predictix Planning + Allocation, Pricing + Promotions, and Forecasting + Replenishment solutions are the new paradigm for consumer-centric merchandising technology, offering more advanced and useable tools at a fraction of the cost of other systems. Clients can access Predictix solutions securely over the web from anywhere, with no special hardware, no software to download, no hidden costs, and no long-term commitments. Learn more at www.predictix.com.

Media Contact:
Jeff Ketner
Ketner Group (for Predictix)
512-794-8876
jeff@ketnergroup.com

Topics:

business finance, Online shopping, supply chain management, Technology, Technology Internet

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