Katie Deatsch , Senior Editor
Online Storefront Optimized for Usability, Site Merchandising, Integration and Multi-Site Environments Provides Foundation for Building High-Performance eCommerce Sites
Woburn, Mass. – April 6, 2009 – Demandware, the leading on-demand ecommerce solutions provider, today announced the Demandware SiteGenesis™ apparel storefront, purpose-built and optimized for developing apparel and department store ecommerce sites. Built on the Demandware eCommerce Platform, the SiteGenesis™ storefront combines best practices in site design, usability, site merchandising, information architecture and technical architecture to provide a blueprint for building next generation ecommerce sites. Built on a modular and extendible technology architecture, the SiteGenesis™ storefront also includes a library of ecommerce components for speeding the development of highly customized sites.
The SiteGenesis™ storefront leverages Demandware’s expertise acquired through building ecommerce sites with more than 30 leading apparel brands, including Barneys New York, Nine West, s.Oliver, Jones New York, lucy Activewear and Timberland. In contrast to other approaches which lock retailers into rigid "cookie-cutter" templates that can only be changed by the vendor, the SiteGenesis™ storefront is designed to be a point of origination for the development of fully-customized sites based on proven best practices. eCommerce sites built from the SiteGenesis™ storefront can be customized by retailers’ in-house teams without Demandware involvement, using the complete functionality of the Demandware eCommerce Platform and the User Experience Studio, Demandware’s native Integrated Development Environment.
Highlights of the Demandware SiteGenesis™ apparel storefront include:
About Demandware, Inc.
High-growth retailers and consumer brands looking to develop or extend the reach of their B2C ecommerce business trust Demandware as their strategic partner for ongoing success. Demandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. Only Demandware provides a distinct time-to-market advantage for launching multiple ecommerce sites, customizing the consumer experience from content to code, and maintaining sites at the forefront of ecommerce innovation. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Crocs, Jones Apparel Group, Playmobil, s.Oliver and Timberland. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email email@example.com.