4/06/09

Demandware Delivers SiteGenesis Best Practices eCommerce Storefront for Apparel Retailers

Katie Deatsch , Senior Editor

Online Storefront Optimized for Usability, Site Merchandising, Integration and Multi-Site Environments Provides Foundation for Building High-Performance eCommerce Sites

Woburn, Mass. – April 6, 2009 – Demandware, the leading on-demand ecommerce solutions provider, today announced the Demandware SiteGenesis™ apparel storefront, purpose-built and optimized for developing apparel and department store ecommerce sites. Built on the Demandware eCommerce Platform, the SiteGenesis™ storefront combines best practices in site design, usability, site merchandising, information architecture and technical architecture to provide a blueprint for building next generation ecommerce sites. Built on a modular and extendible technology architecture, the SiteGenesis™ storefront also includes a library of ecommerce components for speeding the development of highly customized sites.

The SiteGenesis™ storefront leverages Demandware’s expertise acquired through building ecommerce sites with more than 30 leading apparel brands, including Barneys New York, Nine West, s.Oliver, Jones New York, lucy Activewear and Timberland. In contrast to other approaches which lock retailers into rigid "cookie-cutter" templates that can only be changed by the vendor, the SiteGenesis™ storefront is designed to be a point of origination for the development of fully-customized sites based on proven best practices. eCommerce sites built from the SiteGenesis™ storefront can be customized by retailers’ in-house teams without Demandware involvement, using the complete functionality of the Demandware eCommerce Platform and the User Experience Studio, Demandware’s native Integrated Development Environment.

Highlights of the Demandware SiteGenesis™ apparel storefront include:

  • Apparel-Optimized eCommerce Features – more than 250 apparel-specific features such as quick view product details, AJAX-based search refinements, Shop by Outfit, rules-driven merchandising slots, product picker and others
  • Selection of Design Templates – professionally designed templates that can be used as is or fully customized to retailers’ unique branding requirements
  • Annotated Wireframes – more than 150 pages of documentation that describe storefront behavior and functionality to help retailers leverage the SiteGenesis storefront and associated best practices
  • Optimized Merchandising Model – a fully built apparel merchandising site framework, including a synonym dictionary, multiple price lists, preconfigured promotions, dynamic customer targeting and more
  • Multi-Site Architecture – a framework for launching multiple sites efficiently, including support for multiple languages and currencies
  • Plug-and-Play Integrations – pre-built integrations for essential third party technologies, such as email, analytics, payment, campaign management, and an extensible integration framework for proprietary enterprise applications
  • Component-Based Development Environment – a highly visual, easy-to-use development environment that includes best-practices code and functionality that can be used, extended and shared to develop highly customized websites
  • PCI Security – adherence to the latest PCI DSS level 1.1 compliance standards, freeing up time and money that would be allocated toward Website security "When it comes to launching new ecommerce sites, there are two approaches – build from scratch or build from proven success. SiteGenesis is about leveraging proven success. We`ve taken our collective knowledge that comes from launching dozens of apparel sites and have created a best-in-class storefront for retailers to build upon. SiteGenesis significantly cuts the time and cost of launching a high-performance site on Demandware," said Stephan Schambach, founder and chairman, Demandware.

    About Demandware, Inc.

    High-growth retailers and consumer brands looking to develop or extend the reach of their B2C ecommerce business trust Demandware as their strategic partner for ongoing success. Demandware solutions, comprised of the only enterprise-class, on-demand ecommerce platform and expert services, deliver merchandising effectiveness, proven site reliability and industry best practices that exceed profitability goals. Only Demandware provides a distinct time-to-market advantage for launching multiple ecommerce sites, customizing the consumer experience from content to code, and maintaining sites at the forefront of ecommerce innovation. Demandware clients include industry leaders such as Bare Escentuals, Barneys New York, Crocs, Jones Apparel Group, Playmobil, s.Oliver and Timberland. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.

    • Topics:

    business finance, Demandware, Electronic commerce, Technology Internet

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