Katie Evans , Managing Editor, International Research
LaDezign.com, of Los Angeles, CA, recently announced the launch of its exclusive “RAPID” approach to corporate web site design and search engine optimization projects.
April 1, 2009 When considering the creation of a new website, the design of the site is potentially the most important factor to keep in mind. Visitors will be either attracted or repelled by a site`s design. Therefore, web design is a key element of web success and it should exhibit a look and feel to the site that tells the user what the purpose of the site is. There should be a variety of graphics and media used on the site. Don`t think that simply throwing some pictures up makes your web site ready. You first need to select proper content and place it properly on the site.
With an existing web site that already enjoys traffic, the challenge is often greater because the limits of what one can do as a creator is often restricted by content that already exists on the site and which must be retained. Between both poles of creating something from scratch or working with existing content lies the added challenge of ensuring that not only a project gets done in Internet time (that means fast) but that end result is a site that is both attractive to the end user as well as visible to the search engines.
In order to achieve an efficient balance of working fast and working smart, the graphic designers and content integrators at LaDezign have been using a unique optimization methodology for many of their corporate site redesign and traffic enhancement projects. Internally, they call this process “Relevant Architecture Performance & Integration Design” or RAPID for short. What RAPID accomplishes for the client is the ability to quickly transform a poor performing web site into a much cleaner, user friendly, search engine optimized vehicle for lead and sales generation as well as brand recognition.
RAPID requires a simultaneous macro and micro approach to ensure that the design of the site adheres to standard design rules like placing captions under graphics and photos, or putting elements in “expected zones” on each web page. But RAPID also ensures that what goes on behind the scenes beneath the visible browser is structured in such a way as to be attractive to search engine spiders. As much as the design is focused on giving the “live user” a high degree of satisfaction, the web coders and content integrators work together to ensure that all the relevant content is also positioned in the right places and with the right coding to give the search engine spiders maximum satisfaction.
Good web design, like other forms of design creation, benefits from good taste. The more innovative and inviting the design is, the more users will be drawn into the site. Furthermore, a professional web site will give your customers more confidence in you and the product you offer, and you will experience even more repeat and new business. A site though embedded with RAPID tactics will not only receive high marks from users, but high rankings in the search engines. Just speak with clients like www.Bdimont.com who saw an immediate spark in their rankings and customer appreciation within 3 weeks of their site being relaunched.
For more information on receiving “RAPID” web site design and search engine optimization services from LaDezign.com, or to get a copy of their free web site design checklist, please visit http://www.ladezign.com or call their main office in Los Angeles, California.