3/16/09

Empathica Announces New Executive Vice President, Worldwide Sales and Business Development

Don Davis , Editor in Chief

Empathica, the premier provider of Customer Experience Management Solutions, announced today that Stephen DeBacco, a veteran technology executive with over 20 years experience in the enterprise software industry, has been named Executive Vice President, Worldwide Sales and Business Development.

Toronto, Ontario, Canada; March 9, 2009 – Empathica Inc., a leading provider of Customer Experience Management (CEM) programs to some of the world’s most respected brands, announced today that it has named Stephen DeBacco as Executive Vice President , Worldwide Sales effective immediately.

In his new role Mr. DeBacco will be responsible for expanding the global reach of Empathica by executing the Worldwide Sales Strategy, further developing Empathica’s strategic alliance relationships and continuing to forge the high level relationships with Channel partners.

“Stephen is an outstanding addition to our strong leadership team at Empathica”, said Mike Amos, CEO & President, Empathica. “With his distinguished track record and deep industry experience, Stephen will undoubtedly be a great leader for the global adoption of the Empathica CEM solution.”

Stephen brings exceptional leadership, strategic selling expertise and industry knowledge to Empathica. Prior to joining Empathica Mr. DeBacco held the position of Chief Operating Officer for Workbrain Incorporated. His tenure included the role of Senior Vice President of Global Sales, where he oversaw Workbrain’s global expansion and saw the revenue of the company grow from $2 million to over $100 million.

Mr. DeBacco has also held senior roles at Ariba Incorporated. He was part of the initial executive team at FASTech Integration and held key management positions at General Motors/Fanuc Robotics Corporation. Mr. DeBacco holds an MBA from Washington University and a B.S. degree in Electrical Engineering from Northwestern University.

About Empathica

Empathica provides retailers, foodservice brands, retail banking institutions and other multi-unit based organizations with comprehensive Customer Experience Management programs that help ensure outstanding customer experiences and engaging relationships across the entire brand. Using a variety of surveying methods, Empathica captures “voice of the customer” data and then performs rich analysis to derive key actionable insights that deliver operational excellence and deliver on the brand promise of our clients.

Empathica conducts more than 30 million customer surveys annually and delivers real-time, weekly, and monthly reports to more than 70,000 locations across close to 100 of the world’s leading brands.

Empathica is a privately held organization and employs more than 100 dedicated professionals at its headquarters in Toronto, Ontario, Canada and its European office in Birmingham, England.

For more information, please visit Empathica at www.empathica.com , email us at info@empathica.com or speak with us at 1.888.633.1633 in North America or +1.905.542.9001 outside of North America.

Contact
Siobhan Paul, Marketing

Topics:

business, business finance, Customer experience, Customer experience management, Technology Internet

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