Katie Evans , Managing Editor, International Research
FORT LAUDERDALE, Fla., March 2 -- eDiets.com, Inc. (Nasdaq: DIET), a leading provider of convenient at-home diet, fitness and healthy lifestyle solutions, today announced the completion of first phase of the previously announced eDiets meal delivery program with Snap Fitness. This first phase included the alignment of the Snap marketing programs with eDiets marketing programs. Snap Fitness is a leading franchisor of compact, state-of-the-art, 24/7 fitness centers nationwide. The next phase of the alliance involves an intensive training program for all Snap Fitness franchisees, trainers and sales representatives to launch the sale of eDiets Meal Delivery Programs in their fitness centers. By teaming up with Snap Fitness, eDiets expects to add significant scale, capacity and revenue potential to its meal delivery model.
"We could not be more excited about the kick off of this unique partnership and its alignment with the objectives of eDiets," said Kevin McGrath, President and Chief Executive Officer of eDiets.com. "Snap Fitness recognized the potential to connect their over 350,000 club members with portion-right and calorie-controlled meals to support their health and weight loss goals. They also have a proven strength in training and sales support for its franchisees and we are confident that our combined skill sets will enable eDiets to increase awareness and broaden our base of customers for our meal delivery program."
Using co-branded marketing materials, eDiets and Snap Fitness will begin sales and marketing training for the meal delivery service in late March.
Snap Fitness founder and CEO Peter Taunton expressed his excitement over the newly formed partnership.
"At Snap Fitness, we`re dedicated to providing our members with better results and more for their money," said Taunton. "By partnering with eDiets we`re able to add another value-added service to our lineup, reminding members why we are their best choice when it comes to choosing a fitness center."
Snap Fitness, with over 1,000 franchise fitness centers currently open and 2,000 trainers and sales associates located in 45 states, was named No. 1 "Best in Fitness Category" for 2009 by Entrepreneur and Franchise Market Magazine ranked the company as America`s No. 1 new franchise in 2007.
eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets currently features its award-winning, fresh-prepared diet meal delivery service as one of the more than 20 popular diet plans sold directly to members on its flagship site, www.eDiets.com. The company also provides a broad range of customized wellness and weight management solutions for Fortune 500 clients. eDiets.com`s unique infrastructure offers businesses, as well as individuals, an end-to-end solution strategically tailored to meet its customers` specific goals of achieving a healthy lifestyle. For more information, please call 310-954-1105 or visit www.eDiets.com.
Safe Harbor Statement
Statements which are not historical in nature are forward-looking statements. Forward-looking statements involve known and unknown risks and uncertainties which could cause the actual results, performance or achievements to be materially different from those which may be expressed or implied by such statements. These risks and uncertainties include, among others, that we will not be able to obtain sufficient and/or acceptable outside financing (when and if required);, changes in general economic and business conditions; changes in product acceptance by consumers; a decline in the effectiveness of sales and marketing efforts; loss of market share and pressure on prices resulting from competition; significant investments in our technology platform, marketing plans, and product development to remain competitive with other online providers of healthy living and weight loss plans, many of which may be found to offer superior and more varied features than our plans and may also be offered for free; volatility in the advertising markets; any delay, disruption, or suspension of our supply of prepared meals from our vendor; changes in consumer preferences and discretionary spending; product liability and other risks from the sale of ingested products; regulatory actions affecting our marketing activities; and the outcome of litigation pending against us. For additional information regarding these and other risks and uncertainties associated with eDiets.com`s business, reference is made to our Annual Report on Form 10-K for the year ended December 31, 2007, and other reports filed from time to time with the Securities and Exchange Commission. All forward-looking statements are current only as of the date on which such statements are made. We do not undertake any obligation to publicly update any forward- looking statements.
SOURCE eDiets.com, Inc.
/CONTACT: John Mills, Investor Relations of ICR, Inc., for eDiets.com, Inc., +1-310-954-1105, John.Mills@icrinc.com/ /Web Site: http://www.ediets.com /