James Yancey will oversee European growth of the parent company of marketing firms 360i, SearchIngnite and Netmining.
Katie Evans , Managing Editor, International Research
James Yancey, formerly managing director of digital marketing agency 360i’s Atlanta office, has been named to head the newly opened London office of Innovation Interactive, parent company of 360i, search marketing technology vendor SearchIgnite and behavioral targeting company Netmining. Yancey will oversee efforts to drive Innovation Interactive’s growing business in Europe, according to Will Margiloff, CEO.
“During his tenure at 360i, James had tremendous success expanding the agency’s service offerings to bring more value to our U.S. clients,” Margiloff says. "In this new role, he is building out a local team of talented digital specialists who will draw on all of Innovation Interactive`s best of breed solutions and technologies to help marketers in Europe address their most pressing digital objectives."
Jared Belsky, with some 10 years of industry experience in interactive brand management and consumer packaged goods marketing, will succeed Yancey as head of 360i’s Atlanta division. Belsky’s prior experience includes The Coca-Cola Company, where he managed the Fanta brand; and five years at digital agency Avenue A/Razorfish, working with a variety of pharmaceutical and consumer packaged goods clients.
“Jared brings incredible, proven experience developing brand and communication strategies that propel companies to become market leaders,” says John Ragals, chief operating officer of 360i.