2/20/09

Tuttle Distinctive Sportswear Partners with eWayDirect to Drive Digital Strategy

Katie Evans , Managing Editor, International Research

Quality Sportswear Company Improves e-Marketing Strategy with Results-Enhanced Platform Offerings, Customer-Centric Communities and Website Reengagement

WALLINGFORD, Conn. -- Feb 17, 2009 7:00 AM CST Tuttle Distinctive Sportswear today announced it has chosen to partner with eWayDirect to take its emarketing strategy to the next level. By incorporating additional tools provided by eWayDirect, Tuttle is taking a far-reaching approach to emarketing through enhancing its ongoing email marketing program with website reengagement and by building customer-centric branded communities. The goal is to develop multiple customer touchpoints based on freewill actions taken by individual customers as they interact with the company. All of these services are integrated on the eWayDirect platform.

“For most of its existence, Tuttle Distinctive Sportswear considered the online and digital channels as supportive to its primary marketing effort-the catalog,” says Tom Kothman, VP/CMO of Tuttle. “With eWayDirect, our email marketing program is now the central pillar for generating revenue and building a relationship with our long-term customers and recent prospects. Their tools are easy to use and help us create targeted, personalized messaging that consistently generates a hugely profitable ROI. The average order generated by our email program surpasses all other channels, including catalog and PPC programs.”

He continues, “Before switching providers, we experienced poor deliverability rates and rarely received technical, tactical or strategic advice. With eWayDirect’s patient guidance, super customer service, and “strategic partner” mindset, we now consistently achieve 98% deliverability, giving us the confidence to move more of our marketing strategic resources online.”

Neil Rosen, eWayDirect’s CEO, agrees. “Tuttle Distinctive Sportswear is a great partner for eWayDirect,” he says. “Our unique platform combines best-in-class email functionality with website reengagement, social networks, and widgets, all at one low price, which is a perfect solution for cataloguers and ecommerce companies looking to optimize revenue, hold down costs, and take their emarketing strategy to the next level. Tuttle is a great partner to work with, as it’s clearly focused on building a great emarketing business while adhering to industry-wide best practices.”

About Tuttle
Since 1990, Tuttle Sportswear has offered the highest quality sportswear for men and women that will make you look great on or off the golf course, in business casual settings and in resort settings. Currently Tuttle’s fine knitwear, trousers, shorts, rainwear, sleepwear, shoes, and accessories are sold through our catalog. Much of what Tuttle offers is made exclusively for the company, but it also carries distinctive brands including Ben Hogan, Bobby Jones, Cole-Haan, Lacoste, Magnanni, Merola, and Zimmerli for men, and Blue Willi`s, EP Pro, Geiger, Lilly Pulitzer, Sport Haley and Tail for women. For more information see http://www.tuttlecatalog.com.

About eWayDirect
eWayDirect, Inc., is a Connecticut-based emarketing company offering world-class email marketing and both SEO and PPC search marketing, and the best deliverability analysis in the business. Its web-based Priority1 tool guarantees 100% deliverability, 100% of the time; the website reengagement process increases sales; and the social networking application brings branded private communities into a company’s repertoire-and all of them are part of the platform, offered at no extra cost. For more information see http://www.ewaydirect.com.

SSPR

Press Contact:

Belinda Banks, 609 750 9110

Belinda@sspr.com

Topics:

business finance, e-mail marketing, Marketing strategy, Touchpoint, Tuttle

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