2/19/09

Bright Spot in Bleak Economy for E-commerce Merchants

Katie Evans , Managing Editor, International Research

Customers of Successful Order Management Provider Saw Dramatic Increases In 2008 Holiday Season Revenue Despite Downturned Economy

BOSTON, MA – February 18, 2009 – OrderMotion, Inc., a leading provider of order management solutions for mid-market online merchants, today announced that despite reports of a sluggish economy and weakened retail industry, the 2008 holiday season was not a disaster for online merchants. Cumulatively, OrderMotion customers saw a 13% increase in merchant revenue, which reflects a silver lining in a season of disappointing results.

Stroll, lifestyle information products retailer and OrderMotion customer, saw an enormous 474% increase in revenue this past holiday season. “To reduce our risk exposure we tested our marketing campaigns year-round to maximize response rates with increased traffic and relied on OrderMotion’s consistency and reliability to seamlessly manage the increased order volume and keep our inventory levels in good standing,” said Dan Roitman, CEO, Stroll. “In 2009, by monitoring our metrics and making adjustments as needed, we expect to exceed the 88% growth rate we experienced in 2008, even when outside factors, like the economy, come into play.”

Pet products distributor and OrderMotion customer, HealthyPets, Inc., saw a 36% jump in holiday revenue. “In 2008 we extended our product line, made changes to our front-end, launched holiday campaigns, and trained our customer service team to effectively cross-sell,” said Jimmy Quita, Director of Business Development, HealthyPets, Inc. “It’s tough to say what will happen during 2009, but at least our order management and customer service processes are managed seamlessly by OrderMotion year-round. This way, we can spend more time on our 2009 customer retention initiatives and less time managing the back-end.”

Despite industry predictions for the retail industry in 2009, OrderMotion has high aspirations for its customers. OMX, OrderMotion’s new industrial strength order management system, combines high throughput with real-time visual data displays to help reduce expense and increase revenue. Without having to manage back-end processes, OrderMotion customers can dedicate more time towards making strategic marketing, merchandising and operational decisions to make 2009 a profitable year.

About OrderMotion
OrderMotion is an award-winning Boston-based technology company that offers visual order management solutions for mid-market specialty online merchants. A software as a service (SaaS) pioneer, OrderMotion has helped hundreds of companies expand their ecommerce presence over the past 10 years. Processing over one billion dollars in ecommerce transactions and eight million orders each year, OrderMotion powers some of the most successful online merchants today, including CenturyNovelty.com, Dr. Natura, Goldspeed.com, Fair Indigo, Zabar’s and others.

For More Information Contact:
Stasia Fogg
129 South Street
5th Floor
Boston, MA 02111
(617) 904-9082
stasia@ordermotion.com

Topics:

business, Electronic Arts, Entertainment Software Association, marketing, Video game industry

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