1/27/09

Crocs, Inc. Increases its Global Online Foothold with Demandware

Katie Evans , Managing Editor, International Research

Performance Casual Footwear Phenomenon Selects Demandware eCommerce Platform to Launch Global eCommerce Initiative

WOBURN, Mass. – January 26, 2009 – Demandware, developer of the only enterprise-class, on-demand ecommerce platform, today announced that Crocs, Inc., a global designer, manufacturer and retailer of footwear and apparel for men, women and children under the Crocs™ brand, has selected the Demandware eCommerce Platform as the foundation upon which to grow its global online business. By partnering with Demandware, Crocs will have a scalable ecommerce platform that provides complete brand control and enables the retailer to quickly expand its online business globally with sites in the U.S., Europe and Asia.

Initially developed as a boating/outdoor shoe touted for its superior grip and non-marking sole, Crocs Footwear quickly became a bona-fide phenomenon, worn for comfort, function and fashion. Today, the company is in the process of expanding its global online business. Crocs needed a way to rapidly establish an international online presence while maintaining full control over its brand so it can focus on delivering a rich and dynamic shopping experience for customers.

“Online growth is an important area of focus for us as we launch new sites in a number of international markets over the next two-three years. We selected Demandware because we needed an ecommerce platform that could help us meet this ambitious timeline for international growth, while giving us complete freedom to control the look and feel of our sites without having to manage and maintain the infrastructure,” said Chris Ladd, Croc’s VP of Global eCommerce.

“Demandware’s business model is very attractive in this current global economy, when large-scale capital infrastructure projects are increasingly difficult to justify. Its on-demand delivery and pricing model makes it cost-effective for companies like Crocs to continue to drive ecommerce projects forward, setting us up for long-term success,” said Ladd.

Demandware provides Crocs with the following key capabilities to support its multi-site, global ecommerce initiative:

“Crocs is an innovative brand that has quickly become a household name, and we are thrilled that the company has chosen Demandware as its ecommerce platform,” said Stephan Schambach, founder and chairman of Demandware. “With Demandware, Crocs is able to significantly cut the time to market for their international sites so they can begin tapping into new markets and driving revenue.”

About Demandware, Inc.
Demandware drives the success of high-growth brands with the only enterprise-class On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Barneys New York, House of Fraser, Jones Apparel Group, Playmobil and Timberland leverage Demandware’s enterprise class ecommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.

Keri Bertolino | Vice President | fama PR
One Broadway, 14th Floor | Cambridge, MA 02142
617.758.4148 | keri@famapr.com

Topics:

business, Crocs, fashion, Technology Internet, World Wide Web

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