Katie Evans , Managing Editor, International Research
Demand for Custom Shopping Engine Management and Data Feed Optimization Services Continues to Grow
Orlando, FLA. – (January 27, 2009) – Though the retail industry may be sluggish, it hasn’t slowed down online retail services for Channel Intelligence, Inc. (CI) The leader in Internet marketing commerce solutions for manufacturers, retailers and publishers is pleased to announce revenue growth of 61 percent in its SellCast™ Retailer Solutions product line in 2008. Primarily two SellCast™ offerings accounted for the high growth: SellCast™ Managed Services, which provides retailers with a complete shopping engine management solution, and Advisory Services, a program to optimize and syndicate retailers’ shopping engine data feed.
The company’s SellCast™ Managed Services offering drove $151 million in revenue for its 49 participating retailers. As a part of the custom offering, each retailer is assigned a Strategic Marketing Consultant to manage all of the day-to-day aspects of shopping engine programs including the retailer’s ad spend. In 2008, the team of strategic marketing consultants was responsible for over $20 million in retailer advertising dollars, averaging a return-on-ad-spend of $6.57 across all customers.
“Many retailers do not have the internal resources to manage their shopping engine programs effectively and cannot afford to jeopardize the tens of thousands of advertising dollars on the line each month,” states John Gaset, CI Vice President and SellCast™ General Manager. “We developed the Managed Services offering in 2007 as a way to help out some of our key accounts by taking on the heavy lifting. Since its introduction, the program has become very popular among top online retailers with nearly 50 clients handing over day-to-day shopping engine management to CI.”
SellCast™ Advisory Services also emerged as a leading offering within the SellCast™ suite of services. With Advisory Services, retailers manage their own budget, bidding, and engine and product selection while CI ensures syndicated data is complete and products are accurately placed on each shopping engine. End-to-end transaction tracking provides retailers with a comprehensive portal to view their program’s performance and lets them adjust tactics and strategies as needed to reach their return-on-ad-spend goals.
SellCast™ is used by over 100 well-known retail brands, including HP Home and Home Office, Best Buy, Target, Benchmark Brands, Hickory Farms, Neiman Marcus, OfficeMax, Charming Shoppes, West Marine, Spiegel, ShoeMall, Hanover Direct, The Home Depot, Overstock.com, Drs. Foster and Smith, ShopNBC, New York & Company, Sears and Golfsmith.
About Channel Intelligence, Inc. (CI):
CI is a product data technology and marketing company focused on helping retailers and manufacturers make their products easier for consumers to find and buy on the Internet and in local retail stores. The CI product database is capable of storing, managing, optimizing and analyzing hundreds of millions of products every day. This database powers product data for leading manufacturers and retailers in Computing, Home Improvement, Appliances, Consumer Electronics, Toys and other Consumer Product industries such as Apparel, Cosmetics and Jewelry. CI offers innovative suites of services for hundreds of the world’s best known manufacturers, retailers and publishers and provides distribution of product data to over 50 destination websites, including the proprietary CI Ad Network. Cultivating partnerships with some of the best solution providers in the eCommerce arena, CI is a partner company of Internet Capital Group (Nasdaq: ICGE) and Aweida Capital Management. CI was founded in 1999 by CEO Robert Wight and EVP Alan Fulmer and is headquartered in Orlando, Fla., with offices in Geneva, Switzerland and London, England. Learn more at www.channelintelligence.com.