Katie Evans , Managing Editor, International Research
Lexington, Massachusetts, January 6, 2009 - Gomez, Inc., a leading provider of web application experience management services, today announced a reseller agreement with the Asian Internet consultancy and digital marketing firm Inetasia Solutions Ltd.
The agreement expands Gomez’s footprint in Asia, with Inetasia distributing the Gomez ExperienceFirst suite of solutions - which help businesses test and measure web application performance from the end-user perspective - in Singapore, Thailand, Malaysia and Hong Kong. Inetasia’s customer base includes regional and multinational corporations in the retail, financial services and hospitality sectors.
“The Asian market has exhibited strong Internet growth and usage so extending Gomez’s representation in the region is critical to our international distribution strategy,” said Tom Meusel, vice president, worldwide channel sales for Gomez. “Gomez helps businesses ensure their web applications perform well for every customer, no matter their location or how they connect to the Internet, so the value we bring maps well with Inetasia’s focus.”
“Inetasia’s services help businesses succeed online,” said Gregory Smyth, founder and CEO of Inetasia. “Adding Gomez’s web application management services extends this value even further, helping our customers ensure quality web experiences for their online customers and business partners.”
Inetasia provides a wide range of enterprise-level marketing solutions to help its clients consolidate, integrate and quantify online initiatives. Inetasia places a strong emphasis on the integration of solutions and detailed reporting for maximum return on investment. From the initial Design, Campaign Optimization and Management, through Search Engine Optimization, Internet Marketing, Ad Serving to Web Analytics and Multivariate Testing; Inetasia provides the tools and expertise to help its clients succeed online.
Inetasia’s flagship clients include major local and multinational corporations such as HSBC, Visa, ABN AMRO, Deutsche Bank, Hong Kong Trade Development Council, the United Nations, Bangkok Hospital, Accor Asia Pacific, Shangri-La Hotels and Resorts, United Broadcasting Corporation, CB Richard Ellis, Malaysia Airlines, Hong Kong Tourism Board, Thai Airways, SmarTone-Vodafone, SingTel, Orient Overseas Container Line, and Maxis Communications.
Gomez, Inc. is a leading provider of web application experience management services, which businesses use to test their web applications while in development and to monitor their web applications after deployment. More than 2,000 customers use Gomez’s on-demand services to improve the quality of the web experience in order to increase their revenue from web applications, reduce their operating costs, and extend their brand reputations. For more information, please visit www.gomez.com.
Gomez and gomez.com are registered service marks, and ExperienceFirst is a service mark, of Gomez, Inc. All other trademarks and service marks are the property of their respective owners.