Katie Evans , Managing Editor, International Research
12.22.08 - Companies collaborate to integrate multi-platform networks and extend a company’s brand through online community building.
Acquity Group, a leading services firm that focuses on digital solutions, today announced its partnership with KickApps, the industry’s leading on-demand social media, video player and widget platform, to develop highly interactive and viral, social websites and widgets for large brands and media companies. The collaboration stems from content management and platform integration solutions for clients like Comcast Entertainment Group.
Acquity Group will use the KickApps’ Platform to build community-based websites by integrating the company’s social networking, video publishing and widget creation & distribution applications into its content management system. Together with its strengths in interactive design and digital marketing, Acquity Group will be able to better offer tailored solutions for its clients seeking to deploy and market digital properties that leverage online capabilities for deeper customer relationships and new revenue opportunities.
“Social media is becoming more important than ever, as users are looking to connect with both peers and companies via the online channel,” says Andy Peebler, Acquity Group Senior Vice President of the Western Region. “We’re excited to work with KickApps’ award-winning Platform to bring the compelling social media technology to our clients.”
KickApps currently powers social media websites, online video publishing and widgets for more than 50,000 websites around the world, including some of the most well-known brands in media, entertainment, sports, consumer products and business-to-business marketing.
“Partners are a vital part of our eco-system and for brands to be able to tap into the creativity and quality work from agencies like Acquity Group,” says Jeff Zaretsky, Vice President of Business Development & Partnerships, KickApps. “This partnership allows Acquity Group to leverage the industry’s most innovative and reliable Social Media Platform, enabling it to focus on its core competency of offering strategic digital services to its clients, as opposed to worrying about developing and maintaining an enterprise-level technology infrastructure.”
About Acquity Group
Acquity Group delivers award-winning, tailored solutions to elevate brands and businesses by maximizing the digital channel. Acquity Group’s innovative strategy, marketing & design, IT planning, and commerce & content services are the cornerstone of effective digital communication for today’s leading brands. Acquity Group is headquartered in Chicago and has offices in Irvine, CA; Los Angeles, CA; Overland Park, KS; Scottsdale, AZ; and Dallas, TX.
Selected by BusinessWeek readers as Best of the Web 2008, KickApps provides on-demand social media, online video and widget applications that enable web publishers and marketers to drive deeper customer relationships, and grow, engage and monetize online audiences. Its SaaS platform includes social networking, user-generated content, programmable video players, drag-and-drop widget building, WidgeADs™ and other applications that are tightly integrated with robust media moderation, member management and reporting. Customers include: SOAPnet, CW Television, Guinness World Records, Scripps Network Interactive, HBO, Cinemax, Cox Television, the Phoenix Suns, the New York Knicks, the New York Rangers and thousands of other sites For more information, visit www.kickapps.com and www.kickdeveloper.com.