1/05/09

A Good Start for the New Orleans Saints and eLayawaySPORTS

Katie Evans , Managing Editor, International Research

New Orleans, January 2, 2008--The New Orleans Saints announced today that they have achieved a 33-percent conversion rate on fans who view the eLayawaySPORTS payment option on season ticket packages displayed on their homepage in the first seven days of the alternative payment brand`s offering ( http://www.neworleanssaints.com/Home.aspx ).

"Our fans have shown a genuine interest in using eLayawaySPORTS to plan and pay for their season ticket packages, and we are very excited to be the first professional sports franchise to offer this `debt-free` payment technology" said Mike Stanfield, Vice President of Ticket and Suite Sales for the New Orleans Saints.

"To know that over one-third of fans who view the eLayawaySPORTS offering on our webpage commit to purchasing season tickets via this payment option within such a short period of time is tremendous," added Stanfield.

eLayaway is the leading provider of layaway-based payment technologies with eLayawaySPORTS its newest subsidiary as of early November allowing sports teams to extend ticket sales and licensed merchandise to millions of credit-conscious consumers in order to maintain and expand their fan base.

"We are very excited about the future of eLayawaySPORTS and continue to work towards integrating other professional and collegiate organizations looking to offer their fans a more financially savvy way to pay for ticket packages of all sizes while avoiding debt," commented Michael Bilello, eLayaway`s Senior Vice President of Business Development.

The payment technology behind eLayawaySPORTS is that of its parent company eLayaway making the flat 1.9% transaction fee consumers pay and zero transaction fees to merchants the same terms behind the newest eLayaway subsidiary.

eLayawaySPORTS will give fans the opportunity to pre-pay for their season tickets through an automated payment schedule that meets their individual lifestyle and budget and receive the tickets once the package is paid in-full as with traditional eLayaway transactions.

About eLayaway(TM) eLayaway.com is similar to traditional layaway, allowing shoppers to buy a product online and pay for it in regular automatic installments with automatic clearing house (ACH) processing by HSBC and delivery upon full payment. Founded in 2005, eLayaway.com is based in Tallahassee, FL and recently announced the creation of eLayawayHEALTH, eLayawayTRAVEL and eLayawaySPORTS Executive biographies, subsidiary information, media relations, related links and articles are available at www.eLayaway.com. Additional Links: Link to step-by-step video: www.elayaway.com/purchasing-power ; Link to our Sample Calculator: www.elayaway.com/how_it_works/calculator

Press Contacts:
Mike Stanfield, New Orleans Saints: 504-421-7791
Michael Bilello, eLayaway: 850-570-0021

Topics:

Layaway, New Orleans Saints, Season ticket, Sports, Tickets

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