12/29/08

Whole Foods Market Chooses MicroStrategy for Enterprise Reporting and Analytics

Katie Evans , Managing Editor, International Research

MicroStrategy Selected Following Evaluation of Leading BI Products

McLean, Va., December 22, 2008 –
MicroStrategy® Incorporated (NASDAQ: MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that Whole Foods Market (NASDAQ: WFMI) has selected MicroStrategy`s Business Intelligence Platform™ to support a wide range of business intelligence applications across its enterprise. Whole Foods Market is a worldwide leader in the natural and organic foods industry.

Whole Foods Market is using MicroStrategy to analyze sales and operational data across its 275 stores in North America and the United Kingdom. MicroStrategy is being utilized by BI users throughout the organization for detailed insights into product sales. In addition, Whole Foods Market has enabled its suppliers and vendors to view sales data for their specific product lines through a MicroStrategy-based application.

“MicroStrategy’s proven expertise in retail business intelligence was a key factor in selecting them as our BI provider,” said Dave Zodikoff, IT Senior Coordinator of Purchasing, Private Label and Reporting at Whole Foods Market. “We evaluated several leading BI products and, using a total cost of ownership model, determined that MicroStrategy had the best combination of ease-of-use, time-tomarket, successful retail implementations, and robust analytical capabilities.”

“MicroStrategy’s integrated platform delivers comprehensive reports and analyses that can serve as critical tools for companies committed to improving operational efficiencies and enhancing business performance,” said MicroStrategy’s COO, Sanju Bansal. “We are pleased that Whole Foods Market selected MicroStrategy to support its expanding BI applications.”

About MicroStrategy
Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its advanced technical capabilities, sophisticated analytics, and superior data and user scalability. More information about MicroStrategy (NASDAQ: MSTR) is available at www.microstrategy.com.

MicroStrategy and MicroStrategy Business Intelligence Platform are trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries. Other product and company names mentioned herein may be the trademarks of their respective owners.

CONTACT MICROSTRATEGY PR

Wende Cover
Telephone: (703) 770-1646
Email: wcover@microstrategy.com

Topics:

business, business finance, Business intelligence tools, Data management, Michael J. Saylor

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