Katie Deatsch , Senior Editor
Marketing optimization turns holiday travel browsers into bookers
LONDON-Dec. 22, 2008-WebTrends, a leading provider of web analytics and online marketing solutions, has partnered with European airline easyJet, to continually optimize 24 of its online properties and help customers find and book flights, rental cars and hotel rooms, which has resulted in significantly more online travel bookings.
“In the airline sector, the competition for the customer is always fierce,” says Andrew Berks, head of marketing services at easyJet. “This makes it absolutely crucial that we make our web site the one those travelers turn to, especially during the holidays-one of our busiest times of the year.”
To accomplish this goal, easyJet vigorously tested several vendors’ offerings, and chose to implement WebTrends solutions. With WebTrends, easyJet can monitor online user behavior and constantly develop and optimize its web sites (easyJet.com, holidays.easyJet.com) and marketing campaigns to better fit customer demands.
For instance, after implementing the WebTrends solutions, easyJet was able to extract data showing dwell time significantly increased on promotion-heavy pages. After redesigning the pages to make the display of its ancillary products simpler and clearer, conversions for car rentals went up 38 percent while dwell time decreased significantly. WebTrends also allows easyJet to analyze known traffic peaks to see what is happening on an hour-by-hour level, and has discovered that lunchtime is among the highest traffic periods, but most purchases tend to occur in the evenings, providing the company insight into how its customers shop.
“We’re laser-focused on giving customers the best counsel and useful tools that will make them successful,” said Alex Yoder, CEO, WebTrends. “We’re proud to play a fundamental role in helping easyJet come out on top.”
About WebTrends Inc.
WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry`s most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers` online experiences.
For more information, visit: www.webtrends.com
easyJet is Europe`s leading low-fares airline, currently operates 137 aircraft on 352 routes between 88 airports in 23 countries. easyJet carried over 37 million passengers in the past 12 months. easyJet flies to: Aberdeen, Alicante, Almeria, Amsterdam, Asturias, Athens, Barcelona, Bari, Basel, Belfast, Berlin, Biarritz, Bilbao, Birmingham, Bordeaux, Bournemouth, Bremen, Bristol, Budapest, Brussels, Bucharest, Catania, Cagliari, Cologne, Copenhagen, Casablanca, Dortmund, East Midlands, Edinburgh, Faro, Fuerteventura, Gdansk, Geneva, Glasgow, Gran Canaria, Grenoble, Hamburg, Ibiza, Innsbruck, Inverness, Istanbul, Krakow, La Coruna, Lanzarote, La Rochelle, Lisbon, Liverpool, Ljubljana, London Gatwick, London Luton, London Stansted, Lyon, Madeira, Madrid, Mahon, Malaga, Marrakech, Marseille, Milan Linate, Milan Malpensa, Munich, Murcia, Naples, Newcastle, Nice, Olbia, Palermo, Palma, Paris Charles de Gaulle, Paris Orly, Pisa, Porto, Prague, Riga, Rijeka, Rimini, Rome, Sofia, Split, Tallinn, Thessaloniki, Toulouse, Turin, Valencia, Venice, Vienna, Warsaw, Zurich. Book online at www.easyJet.com
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Corey Gault, Edelman Media Relations, (503) 471-6836, email@example.com
Barry Parshall, WebTrends Marketing, (503) 553-2741, firstname.lastname@example.org