12/19/08

Internet Marketing Leader Selects Silver Creek Systems To Boost Online Search Performance

Don Davis , Editor in Chief

DataLens System to Help Market America Improve Product Data for Search

WESTMINSTER, Colo. - December 17, 2008 - Silver Creek Systems(r), the pioneer and leader in automated Data Mastering, including product data quality, integration and governance solutions announced today that their DataLens(tm) System has been selected by leading one-to-one retailer, Market America. Market America will use the DataLens System to drive the categorization as well as the data quality and consistency of the over 50 million products sold on marketamerica.com in order to drive online search performance and enable further scaling of their already significant online presence.

The DataLens System uses semantic-based technology to perform real-time, automated Data Mastering services to standardize, validate, match and repurpose data as a plug-in to existing systems or processes such as search. Semantic recognition identifies and standardizes data irrespective of format or source and delivers it back in a format compliant with enterprise data standards, including those defined by a Master Data Management strategy. This approach has been shown to be faster, cheaper, more scalable and more tolerant of variable data than traditional data integration and data quality methods.

"Market America`s goal has always been to match people with the products they need as easily and efficiently as possible," said James Ridinger, president and CEO of Market America. "Real-time Data Mastering through the Silver Creek solution takes that to a whole new level and allows us to further scale-up our product selection as we continue our mission of being the ultimate online shopping destination.

Data Mastering is critical to a wide range of businesses and industries including electronic commerce where consistent standardized product information is critical to online search and a great customer experience. Automated Data Mastering can standardize and enrich product information from any source allowing companies such as Market America to scale-up the number of products and sources they handle while improving the effectiveness of their online search.

"Market America is a leader in developing the one-to-one online marketing model," said Barbara Mowry, president and CEO of Silver Creek Systems. "The DataLens System is a great fit and enables them to master the huge amount of product data they offer and present on their many websites. We are delighted to have them as a partner."

About Silver Creek Systems

Silver Creek Systems` automated data mastering solutions enable enterprise-wide standardization and integration of the information that drives critical aspects of MDM, PIM, systems migration, data quality and governance. Its DataLens System(tm) uses next-generation semantic technology to standardize, enrich, match and repurpose product data from any source - reducing implementation time, cost and risk while improving quality. Market-leading companies in retail, distribution, manufacturing, high tech, healthcare, telecom, energy and others use the DataLens System to increase the value and usability of data in applications from search and merchandising to global data synchronization, inventory management and procurement. For more information, visit www.silvercreeksystems.com.

About Market America, Inc.

Market America is a product brokerage and Internet marketing company that specializes in One-One-Marketing. With more than three million preferred customers and over 180,000 Customer Managers worldwide, the company has generated over $2.7 billion in accumulated retail sales. Headquartered in Greensboro, NC - the company was founded in 1992 by current president and CEO James Ridinger and employs over 500 people globally with international operations in the United States, Canada, Taiwan, Hong Kong and Australia. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people - creating the ultimate online shopping destination. More information is available at marketamerica.com.

Silver Creek Systems and DataLens are trademarks of Silver Creek Systems, Inc.

Press Contact:
Margaret Pereira
K/F Communications, Inc. for Silver Creek Systems
925-989-8109
margaret@kfcomm.com

Topics:

Business intelligence, Data quality, Information science, Master Data Management, Product information management

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