Katie Deatsch , Senior Editor
Merchant processor sees value in the online banking checkout option for merchants to acquire new customers and increase average order values
WILMINGTON, Del.-December 16, 2008-Online merchant processing customers of Fifth Third Processing Solutions will soon have access to extend their payment option offerings to consumers who want to pay securely with cash thanks to a new partnership announced today with eBillme(TM), the only cash based alternative payment option that leverages online banking for eCommerce checkout.
Through this agreement, Fifth Third Processing Solutions can refer the payment alternative to its merchant processing customers and eBillme will have access to extend its payment product offering to more online retailers. And, with current economic conditions affecting consumer credit, eBillme is positioned to give merchants an appealing cash option to offer to customers looking to manage their spending and limit their debt.
"Extending payment option offerings at the online checkout is critical for online retail businesses to attract customers, increase orders and improve satisfaction and loyalty," says Donald Boeding, President of Merchant Services for Fifth Third Processing Solutions. "We believe our customers will see eBillme as a very appealing payment solution. We look forward to working with the eBillme team and to extending this payment option to our customers."
eBillme transactions occur securely, bank to bank, with no personal or financial information required or transmitted over the Internet. Because shoppers pay directly from their online bank account, they don`t release any financial information online. This helps consumers manage their spending and debt, while better safeguarding themselves from identity theft and fraud risks. eBillme`s Buyer Protection Program takes security a step further. Provided at no cost to shoppers and retailers, the buyer protection features have the same or a better level of buyer protection than premium credit cards. Protection features include a return guarantee, price guarantee, in-transit protection, and fraud protection. Consumers can shop with confidence knowing their eBillme transaction is guaranteed and protected.
"The eBillme transaction model is uniquely designed to meet merchant demand under the current conditions of the economy to serve as a more secure way to pay cash online," says Marwan Forzely, President and CEO of eBillme. "We are very excited to be working with Fifth Third Processing Solutions to extend our payment alternative to their leading retail customers. eBillme gives merchants an opportunity to reach more customers and drive revenue while offering the industry`s lowest transaction fees."
eBillme is the only online payment solution that extends the convenience of online banking to the merchant`s checkout, reducing the security risks of shopping online for both consumers and retailers. No financial data is exposed to the retailer, and the payment transaction is securely transferred from the customer`s bank to the retailer`s bank. Consumers can shop online, by catalog or through call centers, and pay cash for their purchases at their bank, credit union, or bill pay portal, with the security and convenience of online banking. eBillme allows retailers to access the over 84 million Americans who use online banking. For more information, please visit us online at www.eBillme.com or our blog, http://blog.ebillme.com/.
About Fifth Third Processing Solutions
Fifth Third Processing Solutions processes over 26.7 billion ATM and POS transactions per year for more than 2,900 financial institutions and more than 163,585 retail locations worldwide, including the Armed Forces Financial Network (AFFN), First Niagara Financial Group, Sovereign Bank, The Kroger Co., AutoZone, Abercrombie & Fitch and The Finish Line. Annually, Fifth Third processes $179.1 billion in credit card sales. According to The Nilson Report (March 2008), Fifth Third Bank is the fourth largest bankcard acquirer.
Vice President of Marketing
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