Katie Evans , Managing Editor, International Research
December 09, 2008
ORTEC, a leading provider of supply chain optimization software and consulting solutions, announced today that software industry veteran Don Addington has joined the company as Executive Vice President of Business Development for North and South America. Addington will be responsible for sales, marketing and business development in the region.
"We"re excited to welcome a professional of Don Addington`s stature to the ORTEC executive team," said Corne Aantjes, President of ORTEC. "Historically ORTEC has done over 90% of its business in Europe. Penetrating the Americas market is one of the most important elements of our strategic plan, and Don has a proven track record of success. His leadership will be a tremendous asset as we work to expand our market share in the region."
Don Addington has over 30 years of domestic and international executive management experience in the B2B technology sector. He started his career managing customer support operations for hardware leaders Control Data and Amdahl. Then as COO of CASE tool vendor KnowledgeWare and CEO of integration infrastructure vendor Seagull Software, he led both global software companies from start-up to market leadership and IPO. In 2007 he established The Addington Group to provide sales strategy and sales executing consulting services to technology companies. ORTEC was one of the company"s clients, which led to Addington joining the business as EVP. Addington is on the Board of Directors of Covast and on the Board of Directors of the Technology Association of GA, and participates in the Atlanta CEO High Tech Council and the Atlanta Technology Executives Roundtable.
"This is an exciting opportunity for me to do what I enjoy most: tackling the challenges of start-up environments and focusing on the fundamental building blocks for success and growth," said Don Addington. "ORTEC has great products that are in production use around the globe, saving customers millions of dollars every year. The company"s portfolio includes SAP Certified solutions, which amplifies the potential even more. At ORTEC in 2009, our Americas operation will focus on passionate pursuit of customer satisfaction; a vibrant company culture and work environment that attracts the best talent; and a precise go-to-market strategy that we can manage and measure." "I"m quite proud that Don Addington has joined ORTEC," commented Aantjes. "We look forward to accelerating our growth in the Americas market."