Katie Evans , Managing Editor, International Research
Fry, Inc. will seek areas of opportunity to drive enhanced customer experience
ANN ARBOR, Michigan – November 12, 2008 – Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (Nasdaq: MCRS) and leading e-commerce solutions provider, today announced that Charlotte Russe Holding, Inc. (Nasdaq: CHIC), a growing mall-based specialty retailer of fashionable, value-priced apparel and accessories targeting young women in their teens and twenties, has enlisted Fry’s services to manage and grow its existing e-commerce presence.
Under the agreement, Fry will provide strategic consulting services to help guide Charlotte Russe’s online storefront at www.charlotterusse.com. Specifically, Fry will focus on helping Charlotte Russe improve, optimize and grow the e-commerce channel in the areas of e-commerce merchandising, inventory planning and marketing, as well as Web site analytics and program management.
“Charlotte Russe first began working with Fry in 2007 when we were in our planning stages of our e-commerce initiative and we have been very pleased with the value and results that the Fry team has delivered,” said Ed Wong, Chief Operating Officer for Charlotte Russe. “This new step in the evolution of our partnership will yield increased growth and efficiencies in our online business.”
Fry’s Consulting Services team will supplement Charlotte Russe’s online team in optimizing business functions of Charlotte Russe’s e-commerce channel, including merchandise assortment, inventory allocations, marketing analytics and overall customer experience.
“We have enjoyed our working relationship with the Charlotte Russe team and are excited about the opportunity to help Charlotte Russe further elevate and expand the channel,” said Bob Chase, Vice President of Fry Consulting Services. “Both Fry and Charlotte Russe look forward to this new growth opportunity which aims to drive increased e-commerce sales.”
About Charlotte Russe
Charlotte Russe Holding, Inc. is a mall-based specialty retailer of fashionable, value-priced apparel and accessories targeting young women in their teens and twenties. At March 29, 2008 the Company operated 448 stores in 45 states and Puerto Rico. The Company expects to open approximately 60 new stores in fiscal 2008. For more information about the Company, please visit http://www.charlotterusse.com.
About Fry, Inc.
Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS) and part of the MICROS-Retail group, helps retailers and consumer goods manufacturers optimize their direct-channel businesses by identifying market opportunities and providing multi-channel solutions. From strategy and marketing through design, development, managed services and fulfillment, Fry provides both the strategic expertise and technical solutions that yield real business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool. One of the industry’s leading e-commerce solutions, Open Commerce Platform™, was developed by Fry. With offices in Ann Arbor, Chicago, New York and San Francisco, Fry has been designing and developing e-commerce applications since 1994. For more information, visit us at www.fry.com.
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