11/07/08

Sean John Launches Much Anticipated eCommerce Flagship Store

Katie Evans , Managing Editor, International Research

New York, NY – November 6, 2008 – Sean John, celebrating its 10 Year Anniversary, announces the launch of its new e-commerce site www.seanjohn.com. To create this incredible and experiential site, Sean John partnered with industry leader, eFashionSolutions, LLC (www.efashionsolutions.com), who will manage and build the branded online store.

Dawn Robertson, President of Sean John, said, “We are very excited about the launch of the new eCommerce site. Our goal is to bring the Sean John flagship experience to the web while providing our customers with the convenience of shopping online. Our partnership with eFashionSolutions provides a proven solution for reaching our goals, without compromising the integrity of our brand, enabling us to continue delivering fresh designs and great products to our customers.”

The new site delivers an online experience that extends the Sean John brand and offers a full range of products with additional merchandise being added every day. Collaborating closely with Sean John, eFashionSolutions will be responsible for the operations and management of the shopping site located at www.seanjohn.com. The site will be powered by the eFashionSolutions scalable eCommerce platform and supported by services including web design, planning, merchandising, photography, online marketing, payment, fulfillment and shipping, and customer service.

“We are thrilled to have partnered with Sean John to launch and build their branded eCommerce site,” said Edward P. Foy, Jr., CEO, eFashionSolutions. “Sean John is an incredibly strong brand and we look forward to working closely with Sean John to deliver an online experience that exceeds customer expectations and builds the overall business “.

About Sean John
Sean John, a privately held company, was created by music icon and producer Sean "Diddy" Combs and made its fashion debut with a men`s sportswear collection for the spring 1999 season. In 2004, Sean "Diddy" Combs for Sean John was honored by the Council of Fashion Designers of America as Men`s Wear Designer of the Year. With annual retail sales in the United States of over $525 million, Sean John is sold in better department and specialty stores across the country, as well as select retailers around the world. In 2006 Sean John, in partnership with Estée Lauder Companies, launched its signature men`s fragrance, Unforgivable, which remains one of the highest selling men`s fragrance in department stores in America. Its feminine counterpart launched in the fall of 2007 and continues to be one of the best selling scents in the category.

About eFashionSolutions, LLC: eFashionSolutions (www.efashionsolutions.com ) is the leading provider of online flagship stores to fashion apparel, accessories and lifestyle brands internationally. Powered by a proprietary open architecture and best-of-breed technologies, eFashionSolutions offers comprehensive eCommerce services tailored to the specific needs of brands in all fashion categories and has successfully increased its clients’ online businesses on an average exceeding 40% in comp sales year over year. Services include web design and interactive services, merchandise planning and buying, photography and video production, e-marketing, merchandising and content management, business intelligence, customer service, order management, and fulfillment. The Company is led by apparel and retail executives with extensive experience in merchandising, branding, customer service, and the technology solutions required to effectively manage and grow an online retail business. eFashionSolutions offers six different languages with 12 foreign currency conversions and shipping to over 200 countries.

Topics:

department store, Hip hop fashion, Sean Combs, Sean John, Technology Internet

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