11/04/08

Marin Software Unveils “The Cloner”

Katie Evans , Managing Editor, International Research

New feature allows search marketers to instantly duplicate their search campaigns from Google to Yahoo!, MSN or Google

San Francisco, Calif. November 4, 2008 –
Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies, today introduced the industry’s first ever search engine “cloner” feature that allows marketers to avoid the time-consuming, error-prone process of manually creating duplicate search marketing campaigns across multiple publishers. With Marin’s new Cloner feature, search marketers are able to automatically translate keyword lists, headlines, creatives, destination URLs, and bids from Google to Yahoo, Google to MSN, or even Google to Google in minutes.

The majority of search marketers today set up their campaigns on Google, but solely using Google means they miss out on the 30% of overall search traffic generated by Yahoo and MSN, simply because they don’t have the time or resources to set up and manage multiple publishers. Cloner enables search marketers to tap into this additional search traffic with minimal extra work or costs. In addition, the Google to Google cloning feature is particularly beneficial for local search marketers, allowing them to quickly ramp up from one geo-targeted location to the next, or to split out content campaigns separately.

“Marin customers spend $50,000 to millions monthly on paid search marketing, but many of these large search advertisers leave traffic on the table by not setting up concurrent campaigns on Yahoo, Google and MSN,” said Christopher Lien, CEO of Marin Software. “Cloner is a tangible example of how Marin is meeting the needs of sophisticated search marketers, helping them not just spend more, but spend better, driving maximum ROI from their search campaigns. Cloner is also of use to Marin’s agency clients who seek to rapidly build out new campaigns for their own clients.”

In today’s highly competitive market, most search marketers are eager to capture as much traffic as possible by launching their campaigns across all of the major search engines, but many lack the time or resources to do so. In a recent study from JupiterResearch, a Forrester Research company, commissioned by Marin Software, 92% of large search marketers said they would increase their pay-per-click (PPC) spend an average of 22% if major technology and management impediments were resolved – and the complexity of managing large campaigns separately on each search engine platform is one of the main challenges marketers face. Marin Software’s Cloner feature is an easy-to-use, professional tool that removes the cross-platform management impediment, making it easy for marketers to derive maximum effectiveness, reach, and conversion from their search campaigns, without requiring costly new resources.

Available as a component of Marin’s flagship, award-winning search marketing application, Marin Search Marketer®, Cloner is available starting today at no extra charge to all Marin customers. For more information, visit http://marinsoftware.com/product/benefits.html.

About Marin Software
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Software`s "No Black Box" methodology offers serious search marketers unprecedented control and transparency over their SEM programs. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving the financial performance. Marin offers pay-as-you-go pricing and is designed for those who are spending at least $50,000 monthly on paid search. Customers include Razorfish, a division of Microsoft (Nasdaq: MSFT), Zappos.com, and ZipRealty (Nasdaq: ZIPR). Marin is backed by Benchmark Capital and Amicus Capital.

Topics:

Human-computer interaction, Hypertext, Internet search engines, Web search engine, Yahoo!

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