10/23/08

magnify360 Launches Google Cost Optimizer

Katie Evans , Managing Editor, International Research

Leader in landing page optimization offers search marketers a new tool to optimize campaigns and combat falling budgets

October 16, 2008, Los Angeles, CA;
Built specifically for search marketers and agencies running Google AdWords campaigns, magnify360, a leading provider of conversion optimization solutions, today unveiled a new tool, called the Google Cost Optimizer. The new tool provides unmatched visibility into the performance of campaigns, allowing for unprecedented end-to-end performance management and rapid optimization of landing pages. magnify360 will launch comparable tools for other advertising and affiliate networks, all of which will eventually feed into a single interface on the magnify360 Platform.

Google Cost Optimizer synchronizes in real-time to clients` Adwords accounts and automatically responds to campaign changes, including bids, Ad groups, keywords and more. This synchronization enables the tool to calculate campaign performance metrics in clients` actual dollar values:

With this level of granularity into individual keyword and visitor ROI and cost per acquisition (CPA), search marketers can easily manage the performance of their campaigns. magnify360`s Google Cost Optimizer provides the ability for marketers to quickly tie individual leads and/or customers to the exact keyword phrase that generated their click and conversion, indicating which keywords to bolster and which to abandon. This is also possible at the visitor segment or profile level.

"In order for businesses to survive this recession, marketing must be more efficient," said Olivier Chaine, ceo and founder of magnify360. "We built Google Cost Optimizer so that our search marketing clients can quickly and easily optimize every single penny."

The data delivered through Google Cost Optimizer`s reporting also communicates the most effective landing page design and content for each keyword and associated visitor segment or profile. Because this information is available in real-time, optimized landing pages for specific keywords and profiles can be deployed much more rapidly.

For clients looking for turn-key landing page optimization, magnify360 offers complete services from creative to html and optimization that rely on the magnify360 Platform and its Google Cost Optimizer tool. Clients can launch optimization with magnify360 in as little as 48 hours. magnify360 plans to launch comparable campaign management tools to the magnify360 Platform for Yahoo!, MSN, Commission Junction (ValueClick), and Atlas this Quarter.

For more information, please contact:

Megan Schwartz, PR & Marketing Manager
megan@magnify360.com
310.910.9738

Topics:

AdWords, Conversion optimization, Google, Google Advertising Professional, pay per click

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