10/20/08

DMA Board Elects Kelly Browning 2009 Chairman Of The Board;Sixteen New Directors Joined Board

Katie Evans , Managing Editor, International Research

Las Vegas, NV, October 12, 2008 - The Direct Marketing Association (DMA) Board of Directors today announced the election of new officers and Board members for 2008-2009. The terms of office commenced at DMA’s Annual Business Meeting, which was held today at the Bellagio Hotel and Casino, Las Vegas.

2009 DMA Officers

American Institute for Cancer Research Executive Vice President and Chief Operating Officer Kelly B. Browning was elected DMA Chairman of the Board for 2009. Browning, who served as Board vice chairman in 2008, succeeds American List Counsel, Inc. Chairman/Chief Executive Officer Don Rappaport who will continue to serve on the Board.

In addition, DMA Board members elected the following officers:

Members of the DMA Board of Directors

Prior to the election of new officers, 16 new members were approved to join the Board at DMA’s Annual Business Meeting. The new Board members are:


The incoming officers and 16 new DMA Board members join the following current Board members:

About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the leading global trade association of businesses and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process. Founded in 1917, DMA today represents more than 3,400 companies from dozens of vertical industries in the US and 48 other nations, including half of the Fortune 100 companies, as well as nonprofit organizations.

In 2008, marketers - commercial and nonprofit - will spend $176.9 billion on direct marketing, which accounts for 52.1 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.057 trillion in incremental sales. In 2008, direct marketing accounted for approximately 10 percent of total US gross domestic product. Also in 2008, there were 1.6 million direct marketing employees in the US. Their collective sales efforts directly support 9.3 million other jobs, accounting for a total of 10.9 million US jobs.

The Power of Direct: Relevance. Responsibility. Results.

Sue R.E. Geramian
212.790.1486
sgeramian@the-dma.org

Carmela Uzzi
212.790.1422
cuzzi@the-dma.org

Topics:

Chief executive officer, Direct Marketing Association, Falcon Safety Products, Nuclear proliferation, Nuclear Threat Initiative

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