10/03/08

Social Shopping Gets Fun: Ask "What would you buy?" on Facebook Platform

Katie Evans , Managing Editor, International Research

WESTLAKE VILLAGE, Calif 10/1/2008.--Leading comparison shopping engine Smarter.com, a ValueClick, Inc.property, this week launched "What would you buy?," a social shopping application built on Facebook(R) platform. Facebook users can add the application at: http://www.facebook.com/apps/application.php?id=57611970242.

Inspired by shopping at a mall with friends, "What would you buy?" helps online shoppers poll their Facebook friends to make smarter shopping decisions. For example, if a college student is shopping for a new laptop, she could ask her friends to vote and leave comments to help her pick between the MacBook or the Dell Inspiron 1525.

"The Smarter.com `What would you buy?` application for Facebook is an exciting new offering for MeziMedia, with the goal being to incorporate many of the social aspects of the offline shopping experience into the online medium, and I think we`ve hit the mark," said Paul Willmes, MeziMedia`s vice president of product management.

"What would you buy?" is designed to help people ask their friends any question about any product online. They can use the search box to find products on Smarter.com, which has millions of products with price comparison and coupons to help people save money. Or they can add a product from any website using a simple form. People can even use the application to get advice on brick-and-mortar shopping decisions.

"Halloween is quickly approaching and people are thinking about what to be for Halloween. They can use the `What would you buy?` application to get their friends` opinions on which costume is the scariest or the sexiest," suggested Willmes. "Your Facebook friends can vote and leave comments on which costume is the best."

The privacy settings are customizable to keep shopping between a tight group of friends. There is even a setting that allows the shopper to keep their polls from displaying for a particular friend or family member, which is perfect to use while asking for advice on a gift for a mutual friend.

Smarter.com is among the top 10 comparison shopping sites online according to comScore, Inc. and was among the first to integrate rich content like video reviews and blogs into their website. For more information about Smarter.com, please visit http://www.smarter.com.

Facebook(R) is a registered trademark of Facebook Inc.

About MeziMedia:

MeziMedia is a wholly-owned subsidiary of ValueClick, Inc. (NASDAQ: VCLK). As a leading online publisher of search, shopping and content websites in ten of the largest ecommerce markets in the world, MeziMedia provides online advertisers with highly targeted opportunities to introduce their offers to the more than 20 million consumers that visit our portfolio of websites each month. MeziMedia currently has more than 150 employees between its office in Los Angeles, Shanghai and Tokyo. The MeziMedia corporate website at http://www.mezimedia.com.

About ValueClick, Inc.

ValueClick, Inc. (Nasdaq: VCLK) is one of the world`s largest online marketing services companies, offering comprehensive and scalable solutions to deliver cost-effective customer acquisition for advertisers and robust revenue streams for publishers. ValueClick`s performance-based solutions allow customers to reach their potential through multiple online marketing channels, including affiliate and search marketing, display advertising, lead generation, ad serving and email technology, and comparison shopping. ValueClick brands include Commission Junction, ValueClick Media, Mediaplex and PriceRunner. For more information, please visit http://www.valueclick.com.

This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, the risk that market demand for on-line advertising in general, and performance based on-line advertising in particular, will not grow as rapidly as predicted, and the risk that legislation and governmental regulation could negatively impact the Company`s performance. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including, but not limited to: its annual report on Form 10-K filed on February 29, 2008; recent quarterly reports on Form 10-Q; and other current reports on Form 8-K. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Source: ValueClick, Inc.

Topics:

Electronic commerce, marketing, PriceRunner, ValueClick, Web 2.0

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