9/11/08

ForeSee Results to Support Online Comparison Shopping Site Customer Satisfaction

Katie Evans , Managing Editor, International Research

Methodology to Help Shopping.com Improve User Experience

ANN ARBOR, Mich. (September 11, 2008) - ForeSee Results today announced they will be measuring customer satisfaction internationally for Shopping.com, an eBay company.

ForeSee Results will apply the methodology of the University of Michigan`s American Customer Satisfaction Index (ACSI) to help Shopping.com understand and improve customer satisfaction online. The powerful methodology of the ACSI shows how improvements to specific aspects of the online experience (like navigation or site performance) will positively affect loyalty, retention, and sales.

Focused on improving the user experience, Shopping.com is looking to apply ForeSee Results` insights to better qualify shoppers so that they arrive at merchant sites ready to purchase. The ACSI methodology will be able to help Shopping.com make the most of a site visit while also satisfying both users and partners in the United States, the UK, France, Germany, and Australia.

"Shopping.com is an internet pure play company," said Larry Freed, president and CEO of ForeSee Results. "As such, they know they must make customer satisfaction paramount in order to retain loyal users and keep their valuable customer base. They recognize ForeSee Results as a valuable tool to help them achieve that goal."

About ForeSee Results
As the leader in online customer satisfaction measurement, ForeSee Results captures and analyzes online voice of customer data to help organizations increase sales, loyalty, recommendations and website value. Using the methodology of the University of Michigan`s American Customer Satisfaction Index (ACSI), ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI. With over 28 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers unparalleled expertise in customer satisfaction measurement and management. Clients include Ace Hardware, Ask.com, CBS Sports, eHarmony, NHL, Sears, Sephora, and Whirlpool, among others. ForeSee Results, a privately held company, is located in Ann Arbor, Michigan and on the web at www.ForeSeeResults.com.

FOR MORE INFORMATION:
Sarah Allen-Short, 301-518-2960
Sarah.Allen-Short@ForeseeResults.com

Topics:

American Customer Satisfaction Index, Claes Fornell, customer satisfaction, Larry Freed, Shopping.com

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