Katie Deatsch , Senior Editor
Luxury Apparel Retailer Goes Live on the Demandware eCommerce Platform
WOBURN, Mass. – September 8, 2008 – Demandware, developer of the only enterprise-class, on-demand ecommerce platform, today announced that luxury retailer Barneys New York is now live on the Demandware eCommerce Platform. Its flexible on-demand platform will enable Barneys to scale as needed across key holiday seasons and handle complex transactions, while providing the luxury retailer the ability to own merchandising capabilities and have full control over the day-to-day management of the site.
With Demandware, the Barneys ecommerce team now has the flexibility to instantly control the user experience and drive creative and targeted merchandising that helps customers make educated buying decisions – all without having to involve the IT department each time a change needs to be made.
"The scalable Demandware platform positions us well for the continued growth and evolution of our ecommerce business. The ability to seamlessly manage content allows our marketers and merchandisers to focus their energies on providing customers a highly engaging and captivating site experience," said Larry Promisel, Barneys` vice president of ecommerce. "In addition, the flexibility and control of the Demandware platform enables us to provide a more robust, feature-rich, sophisticated environment for our multi-channel initiatives. We’re confident that we have found true partners that will assist us in delivering the level of service our customers expect."
Reaping the benefits of an on-demand model, Barneys also receives automatic upgrades that will keep the retailer at the forefront of ecommerce innovation by making it possible to continually implement ecommerce best practices and the latest in technology enhancements. Additionally, Demandware ensures Barneys has a stable, reliable platform to handle seasonal and marketing-related spikes in Web traffic without having to incur unnecessary hardware, IT and staffing expenses.
"Barneys New York is world-renowned for delivering a fabulous selection of luxury goods with an unsurpassed customer experience. We are delighted and honored to welcome them to our growing roster of high-profile multi-channel retail clients," said Stephan Schambach, founder and chairman of Demandware. "With Demandware, Barneys will have the freedom to apply its superb merchandising expertise to extend the Barneys in-store experience to its online channel, without the burden of maintaining and updating their technology infrastructure."
About Barneys New York
Barneys New York (“Barneys”), www.barneys.com, a wholly owned subsidiary of Istithmar World (Dubai, UAE), is a New York-based specialty retailer founded in 1923, with luxury flagship stores in New York City, Beverly Hills, Chicago, Boston, Dallas, San Francisco, and Las Vegas. Barneys New York also operates two smaller regional stores, seventeen Barneys CO-OP stores, and thirteen outlet stores. The quintessential New York store is easily recognized by its bright red awnings, iconic black shopping bags, and innovative window displays engineered by its creative director, Simon Doonan.
About Demandware, Inc.
Demandware drives the success of high-growth brands with the only enterprise-class On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, House of Fraser, Playmobil, Sally Beauty Supply and Timberland leverage Demandware’s enterprise class ecommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email email@example.com.