9/04/08

Marketing Alternatives Named Call Center Partner For Jewelry Cataloger Seta Corporation (Palm Beach Jewelry)

Katie Evans , Managing Editor, International Research

DEER PARK, IL, August 28, 2008 -- Marketing Alternatives, a Chicago-area based provider of outsourced call center, fulfillment and marketing support services, today announced the signing of its newest client, jewelry cataloger Seta Corporation (Palm Beach Jewelry). Seta has retained Marketing Alternatives for call center services to enhance the customer service experience.

"We brought on board Marketing Alternatives, an established provider of call center and fulfillment services with a 27-year history of delivering integrated marketing support solutions, to increase both efficiency and customer satisfaction,” said Tim Holody, Seta’s chief operating officer. “Marketing Alternatives was the only outsourced solution that was flexible enough to meet Seta’s unique needs as well as the needs of our major retail/catalog and web partners. Their deep roots in marketing communications and brand support gave us confidence that they would handle our customers as carefully as we would in-house.”

In addition to inbound customer care, Marketing Alternatives will also provide online customer chat and email support on Seta’s behalf. The company has adapted its proprietary web-based IT application to meet Seta’s requirements and serve as an interface with the company’s own in-house fulfillment system.

"We`re very excited about beginning this partnership with industry leader Seta Corporation," said Gary Stanko, chairman and CEO of Marketing Alternatives. "Their success as the world’s largest jewelry cataloger is extremely impressive and we look forward to enhancing their customer service levels as well as helping to increase their sales."

About Marketing Alternatives: Established in 1981, Marketing Alternatives provides integrated call center and fulfillment services along with a variety of traditional marketing communications support services. With corporate headquarters based in Deer Park, Illinois, Marketing Alternatives’ call center facility operates out of Taylorville, Illinois, and its fulfillment center is in Crystal Lake, Illinois. For more information about Marketing Alternatives, contact Geraldine Costello at gcostello@mktalt.com or 847-719-5688.

About Seta Corporation: Seta is headquartered in Boca Raton, Florida and fills thousands of orders a day from its facility. Seta has long established relationships with such major partners as Swiss Colony, Newport News, Spiegel, Amazon, Blair, Chadwick’s, Roaman’s and Jessica London. For additional information, visit www.setacorporation.com and www.palmbeachjewelry.com or contact Tim Holody at timh@setacorporation.com or 561-994-2660 x2149.

Topics:

business finance, Integrated marketing, marketing, SETA, Technology Internet

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