8/11/08

London based European affiliate network Webgains breaks into US market

Katie Evans , Managing Editor, International Research

4th August 2008 Webgains, a division of adpepper media International N.V. and one of the fastest growing affiliate marketing networks worldwide, today announced the opening of offices in the USA.

The US platform will launch with six affiliate programmes including Yes Asia (www.yesasia.com), YesStyle (www.yesstyle.com) and Newspapers Remembered (www.newspapersremembered.com ). Based in New York, Webgains USA will be headed up by Ryan Gilbert, who for the last 4 years managed the UK’s renowned account management team. Emily Do will head up the sales efforts and Sachin Thanki technical support and account management. Webgains USA will exhibit at the Boston Affiliate Summit East 2008 (www.affiliatesummit.com) on the 10th August.

According to US Online Affiliate Marketing Forecast, 2007-2012, published by JupiterResearch, US online marketers will spend $2.1 billion on affiliate marketing in 2008, with annual US spending reaching $3.3 billion by 2012.

Commenting on opening the US office Webgains Managing Director, Robert Glasgow said, “The global affiliate marketing landscape is undergoing enormous changes, such as Google’s re-launch of their affiliate network. The industry is well placed to take full advantage of the current economic downturn, leading more advertisers to take advantage of this risk-free form of marketing. Opening in the world’s largest affiliate market is a logical development of our well-planned expansion, and crowns our efforts to bring a single International platform to our valued advertisers and loyal affiliates. Our winning formula of combining fanatical support with innovative and pragmatic technology will allow us to grow steadily in this competitive market.”

Ryan Gilbert, Webgains US Director commented, "UK and European based digital companies launching offices in the US are on the increase for various reasons. There is growing demand from advertisers to run campaigns internationally, US brands need reliable and native speaking partners here and in Europe, and the size and language affinity of the US market make it very attractive to advertisers. For example, just recently Eurostar & British Airways launched their affiliate programmes in the USA.”

Launched in 2004 and bought by adpepper media International N.V in 2006, Webgains has an impressive number of clients across UK and Europe, including Quelle.de, Vistaprint, Yves Rocher, Viking Direct, Tesco Mobiles, Sainsbury’s, Powerplaydirect and Cadbury’s. The network has 51,000 affiliated websites internationally. In the last two years the company has opened offices in Germany, France, the Netherlands, Denmark, Sweden and Spain, establishing Webgains as the fastest growing affiliate network globally. The most recent developments have been the launch of the Voucher Management Tool in February 2008 and Page Peel in June 2008.

About Webgains
Founded in 2004, Webgains is one of the leading European affiliate marketing networks, providing a highly effective combination of user-friendly technology together with world-class client account management. With fully-localised platforms in the UK, Germany, France, the Netherlands, Denmark, Sweden, Spain, Ireland and now the USA, Webgains is the fastest growing affiliate network, facilitating trans-national transactions for the benefit of both affiliates and merchants. Webgains is part of adpepper media International N.V, the global online marketing specialist.

For further information contact:
Sheema Gulab, International Marketing Director
Tel: +44 (0)207 269 1228
Email: sheema@webgains.com

Topics:

advertising, Affiliate network, Affiliate Summit, Internet marketing, Vistaprint

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