Katie Evans , Managing Editor, International Research
Mercent’s On-Demand Marketing Service Optimizes Cross-Channel Advertising Campaigns
to Increase Order Volume and Profitability through Google Checkout
SEATTLE, WA -- (MARKETWIRE) – August 6, 2008 -- Mercent™, a provider of online marketing technology and services for retail merchants, today announced the launch and immediate availability of Mercent Retail™ with expanded conversion tracking and advertising optimization tools for Google Checkout™. Google Checkout is the latest shopping cart technology integrated with Mercent Retail, alongside cart-based marketplace programs operated by Amazon.com, Buy.com, and SHOP.COM. Mercent Retail offers online sellers consolidated control over ads that convert across disparate online sales channels including Google Checkout to increase conversion rate, order volume and profits.
"Mercent Retail enables Edmund Scientific to weigh the impact of every order converting through Google Checkout when optimizing our online ad campaigns," said David R. Williams, of VWR Education`s Ecommerce Department. "With Mercent Retail, Edmund Scientific is managing ad spend and ad content across online channels based on transactions flowing through Google Checkout in addition to those processed through our own e-commerce shopping cart and payment systems."
Benefits of Mercent Retail Optimization for Google Checkout: • Track and report on the revenue, profits, return-on-ad-spend (ROAS), cost-per-order (CPO), and other key retail advertising metrics associated with orders processed through Google Checkout
• Automatically optimize advertising campaigns across shopping feed targets including comparison shopping engines (CSEs), cart-based marketplaces, affiliate networks, and paid inclusion programs based on order metrics collected through Google Checkout and other online points of sale
• Automatically optimize advertising campaigns based on ad-specific and product-specific performance parameters including stock levels, gross margin, cost-per-click (CPC), ROAS, and CPO
Mercent is a market leader in responding to trends in the retail industry, and continually updates its on-demand retail marketing services to meet the evolving needs of web-based retailers. Leading retailers including 1-800-Flowers, Bass Pro Shops, GUESS?, REI, and Redcats Group trust Mercent to generate more revenues, profits, ROAS, and customer lifetime value from cross-channel online marketing campaigns. Mercent clients can adopt the Google Checkout features of Mercent Retail in minutes.
"Google Checkout is an important element of our retail clients’ demand generation programs," said Mercent CEO Eric Best. "Mercent is pleased to offer our customers expanded insight into and control over online ad campaigns that increase the revenues, profits, and product inventory processed through Google Checkout."
Information regarding Mercent Retail shopping feed and paid inclusion management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is available at www.mercent.com.
Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent`s on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right merchandising offers and placement. Mercent Retail provides a single point of integration between existing retail management systems and The Mercent Shopping Network, supporting more than 50 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP.COM, shopping portals such as Shopping.com and Shopzilla, paid inclusion programs like Yahoo! Search Submit Pro, and affiliate marketing programs such as LinkShare and Performics -- making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include 1-800-Flowers, Benefit Cosmetics, REI, GUESS?, Bass Pro Shops, Redcats Group, Celebrate Express, Levenger, and other leading retailers. Mercent is an Amazon.com Certified System Integrator, Buy.com Gold Certified Partner, SHOP.COM Certified Data Feed Provider, and Yahoo! Search Submit Pro certified feed provider. Mercent is a venture-funded company based in Seattle, WA. For more information, visit www.mercent.com.
Communications Director, Mercent