Paul Demery , Chief Technology Editor
New Technology Enables Local Businesses to "Close the Loop" by Tracking from Online to Point of Sale Off-line
SMX Local and Mobile 2008
San Francisco, CA. – July 23, 2008 – G5 Search Marketing Inc., a leader in local advertising and measurement solutions, today announced the addition of mobile coupons to its local marketing platform. G5`s new mobile technology gives local businesses the ability to track their customer conversions from where they originate online to the point of sale off-line.
In local markets, people search online and then pick up the phone or go into the store to complete the transaction off-line. The G5 Local Marketing Platform tracks the coupon redemption, using proprietary tracking technology, back to the advertising source where it originated online – showing you what ads turned into customers. This empowers business owners to "close the loop" and find which advertising campaigns are producing their most profitable customers.
Local businesses can now see which advertising campaigns, be it from Google, Yahoo, Facebook or some other web properties, turned into customers," said G5 CEO Dan Hobin. "They can also see which customers come from maps or optimized search engine listings."
G5 Mobile Coupons for Local Internet Advertising are offered as part of the G5 Local Marketing Platform. For more information contact G5 at (800) 554-1965.
About G5 Search Marketing
G5 earch Marketing is reinventing Local Marketing by giving business owners visibility into what advertising efforts produce their most profitable customers. U.S. businesses spend over $100 billion annually targeting local and regional customers. As consumers shift from more traditional types of media consumption to the online world, there are significant opportunities to measure and improve the efficiency of local marketing and advertising. The G5 Marketing Platform was developed to help manage the shift from off-line to online advertising, measure what works, and optimize to the sources that provide the best return on marketing. For more information, please visit www.g5searchmarketing.com.
G5 Search Marketing