Katie Evans , Senior Editor
Bazaaarvoice engages former GSI Commerce executive to provide strategic guidance on social commerce technology and strategic services
Austin, TX – July 8, 2008 – Bazaarvoice, the worldwide leader in hosted social commerce applications that drive sales, today announced that Rob Schmults has joined the Bazaarvoice Advisory Board. Schmults, who most recently served as vice president of business management at GSI Commerce, has held executive roles at software and consulting service providers in addition to overseeing the operations of multiple eCommerce businesses during his 15-year career. He brings unparalleled insight into the opportunities and challenges involving eCommerce and the multichannel evolution in his new role as Bazaarvoice advisor.
“As a huge believer in user-generated content to drive innovation and help customers make decisions about the products and services they want, I knew that getting involved with a company like Bazaarvoice was an opportunity not to be missed,” said Schmults. “Bazaarvoice has all the requirements for success – a proven track record, a stellar management team, a strong culture, and the passion and commitment to continue to drive the rapidly emerging field of social commerce forward.”
In his role at GSI Commerce, Rob Schmults led the teams responsible for the online stores of partners such as adidas, Bath and Body Works, Dick’s Sporting Goods, iRobot, Sports Authority, and Timberland. He worked closely with these and other partners to support their expansion into emerging opportunities including customized products, paper catalogs, and multi-channel commerce. Prior to joining GSI Commerce, Schmults was responsible for the retail practice of Fort Point Partners, a leading eCommerce consulting and systems integration boutique whose clients included Best Buy, Finish Line, J.Crew, Martha Stewart, and Restoration Hardware. He also worked for McKinsey & Company advising retail and media clients on their Internet and eCommerce strategies in the U.S. and Europe. Schmults’s initiation into the Internet took place in 1994, when he joined Internet software pioneer Worlds Inc. Schmults received his BA from Yale, a MA in Philosophy from Cambridge, and an MBA with high distinction from Harvard.
“I’ve known Rob for almost ten years and have a huge amount of respect for him as an executive, a visionary, and an individual,” said Brett Hurt, founder and CEO of Bazaarvoice. “His broad and unique perspective on the eCommerce industry, his experience as a consultant to retailers using eCommerce platforms, and his passion and belief in our model makes him a key advisor as we continue to expand globally. We are honored to have him join our Advisory Board.”
The Bazaarvoice Advisory Board features industry and thought leaders in marketing metrics, word of mouth marketing, social networking, and customer-centricity. In addition to Schmults, members include Jeffrey Dachis, founder and former CEO, President, and Chairman of Razorfish; Bryan Eisenberg, best-selling author, Waiting for your Cat to Bark? and Call to Action; Ze Frank, interactive media revolutionary; John Hamlin, corporate board member of Safeco Insurance and Recreational Equipment, Inc. (REI) and former Senior Vice President for Dell’s global online presence; Ed Keller, founder of the Word of Mouth Marketing Association and author, The Influentials; Andy Sernovitz, interactive marketing consultant to TiVo, Dell, Ralph Lauren, Sprint, Kimberly-Clark, and many others. The insights and recommendations of the Advisory Board contribute to Bazaarvoice’s continued growth and success in the social commerce market, helping eCommerce leaders worldwide drive sales and build their brands.
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews™ and Ask & Answer™ deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels.
Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 200 eCommerce leaders including Borders, Dell, Macy’s, Office Depot, Inc., Overstock.com, PETCO, P&G;, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX, and offices in London, Paris, and Singapore. For more information, please visit the company’s Web site at www.bazaarvoice.com, read the blog at www.bazaarblog.com, or email email@example.com.