7/11/08

Zoovy Partners with Google Checkout to Increase Click-Through Rate and Decrease Cart Abandonment

Paul Demery , Managing Editor, B2B E-commerce

San Diego, June 30 -- Two of the most fundamental issues of online shopping are driving traffic to a website and generating a completion of sale from that visit. In order to further increase the traffic and sales of its merchants, Zoovy, Inc. a leader in e-commerce technology, has partnered with Google Checkout, a checkout service that assists both of the issues simultaneously. Google Checkout not only provides an easy and secure checkout process, but it also identifies its approved merchants in keyword search results.

Many online shoppers often start with Google to perform their keyword search for a product. By using Google Checkout, the Checkout badge can be added to an Adwords ad and Product Search listings in order to highlight a store. The Checkout badge is an icon that makes an ad stand out in a search results list and tells potential customers that shopping with that merchant will be convenient and secure.

"The new Checkout badge that appears on our AdWords advertisements has given us a 23 percent lift in click-through rate," says Fred Lerner of Ritz Interactive. "And ... customers that use Google Checkout convert 24 percent more frequently than those that go through a standard checkout process."

Driving traffic to a site is only half the battle, though. Checkout also helps merchants more effectively turn traffic into paying customers. Lengthy checkout processes frustrate online shoppers who then frequently abandon their shopping carts. With Google Checkout, the purchasing information of each Checkout user is stored in a single account, so they can make a purchase by simply providing their account username and password.

"Google Checkout is an incredibly powerful service," says Jordan Kohler, from the Business Development team at Zoovy, Inc. "And our new partnership with Google enables us to provide a seamless back-end integration of their services with our e-commerce software. This is another tool to help our merchants succeed in the extremely competitive industry of selling online."

To learn more about Google Checkout and Zoovy e-commerce solutions, visit http://www.zoovy.com/googlecheckout

About Zoovy, Inc.
Zoovy, Inc., the leader in success driven e-commerce software, provides e-commerce tools and services for online businesses. With a multi-channel sales strategy, businesses reach more customers and drive more sales by integrating with multiple online marketplaces such as Amazon.com, Overstock, eBay and many other top comparison shopping services. Zoovy 1 automates product management, listing, sales, inventory, shipping and accounting processes, offering complete online storefronts and auction management tools for both small merchants and large wholesaler/retailers. For more information, call 877-966-8948, or visit http://www.zoovy.com/

Topics:

business, Electronic commerce, Google, Hypertext, mobile payment

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