Katie Evans , Managing Editor, International Research
Leveraging behavioral data maximizes sales conversion rates of online shoppers
San Francisco, CA, June 24, 2008 - Avail Intelligence today announced the availability of its G8 eMarketing Suite™ to US eCommerce professionals. Designed to increase conversion rates and order values, the software provides intelligent predictive recommendations that are mined via large data sets of behavioral, transactional and product related data from eCommerce sites. Built from the ground up to integrate with online retail customer-interaction systems, the G8 eMarketing Suite optimizes visitor traffic, improving ROI of all marketing activities.
Avail Intelligence’s product suite is based on a set of proprietary analytical algorithms designed to automatically promote the products and services most relevant to each visitor. Capable of providing 5,000 predictive recommendations per second, it drives individual, segment-of-one personalization in real-time. Unlike other platforms that offer rules based tools that only target a limited number of visitors, Avail’s technology assists each shopper.
Online retailers are familiar with the pain of losing consumers’ interest if they cannot find what they are looking for quickly. Avail Intelligence’s G8 eMarketing Suite assists in the process of converting browsers into buyers through its capability to present the specific landing page of a product or service queried through a search engine instead of the home page. Coupling this with intelligent, peer-driven recommendations throughout the sales cycle, the suite supports the trust building process, ensuring shoppers become repeat customers.
Another key differentiator of Avail Intelligence’s system is the automated A/B testing functionality. This real-time, Web-based reporting tool shows the conversion rates of consumers and the overall effectiveness of the software. These results are in turn used for charging share fees, ensuring only the sales directly affected by Avail Intelligence’s system are counted.
“It is not necessary for eCommerce and retail sites to invest a lot of money to integrate tactics that garner results,” stated Dr. Rolf Elmér, CEO, Avail Intelligence. “With Avail’s suite offering a 100 percent performance-based model, it provides a low risk cost effective solution designed to drive sales, critical elements in today’s economic climate.”
In other news, Avail Intelligence will co-host an interactive Webinar on “eCommerce Merchandising Effectiveness” with Sue Aldrich, Senior Vice President and Senior Consultant, Patricia Seybold Group on June 25 at 2:00 p.m. ET. To register please visit: https://www2.gotomeeting.com/register/429271962.
About Avail Intelligence:
Avail Intelligence is the leader in maximizing the value of visitor traffic to eCommerce Websites. Using advanced mathematical techniques from its research arm Avail Labs; Avail Intelligence has created the Avail eMarketing Suite™. The suite is comprised of a set of modules, which improve relevance when merchandising to and communicating with individual visitors across the entire Customer Interaction Cycle™ of a single Web site or across multiple Web sites.
Avail Intelligence’s technology is being used by over 80% of the leading Scandinavian eCommerce sites. Key UK customers include Woolworths, Berry Brothers and DVD.co.uk. For more information please visit, http://www.avail.net. The Avail US division’s phone number is 888.GR8.EBIZ / 888.478.3249 or the team can be reached via email at firstname.lastname@example.org.
for Avail Intelligence