6/24/08

Demandware to Power lucy.com; Enhanced eCommerce Web Site to Support lucy’s Rapid eCommerce Growth

Katie Evans , Managing Editor, International Research

Leading Women’s Performance Retailer Selects Demandware for eCommerce Platform

WOBURN, MA. – June 24, 2008 – Demandware, developer of the only enterprise-class, on-demand ecommerce platform, today announced that lucy® activewear, a lifestyle apparel company for women who seek fit, style and performance, has selected the Demandware eCommerce Platform to enhance its online shopping experience for consumers and to expand its rapidly growing cross-channel business.

The lucy brand’s Web site, launched in 1999, has been a key channel for delivering solutions to consumers searching for lifestyle apparel that fits, flatters and inspires. Since re-launching in 2004, the lucy brand’s online business has more than doubled. To support its continued online growth, lucy activewear is partnering with Demandware, which will deliver its platform with innovative merchandising capabilities and manage the hardware and maintenance for the site. The lucy brand expects to launch its enhanced site near the end of 2008.

“Our ecommerce site is a key sales channel for the lucy brand, as approximately 50 percent of our in-store customers also visit us online. In fact, many of our customers come into the store with printouts of outfits that are showcased on the site,” said Rebecca Taubman, director of ecommerce for lucy. “As traffic to our Web site continues to increase, our enhanced Web site and platform will enable us to offer customers a sophisticated, stress-free shopping experience, as well as targeted cross-channel promotions and guaranteed availability.”

Demandware will provide lucy a reliable Web platform to manage continued ecommerce growth and peak seasonal and marketing-related customer volume, while maintaining the high level of customer service that the lucy® brand strives to provide consumers.

“The lucy brand is an incredible success story and we are proud to have the opportunity to offer them our services,” said Demandware’s Chairman and Founder Stephan Schambach. “Demandware is ideally suited for high-growth brands like lucy because we have built our company around the needs of fast-growing merchants who require the freedom and flexibility to focus on the business of driving sales and building relationships.”

About lucy® activewear
lucy activewear is a Portland, Oregon-based apparel company for women who value style, fit and performance. Launched in 2000, the lucy® brand was created to inspire a woman’s active life; since then, lucy activewear has grown from its origins as lucy.com, an online retailer, to a vertical retailer currently operating 63 stores nationwide. Today, the lucy® brand continues to provide versatile, fashionable performance apparel for active women. In August 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result of the acquisition, lucy activewear, inc. is now a wholly owned subsidiary of VF Corporation.

About VF
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, imagewear, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Majestic®, Lee Sport® and Red Kap®.

The company’s press releases, annual report and other information can be accessed through its homepage, www.vfc.com.

About Demandware, Inc.
Demandware drives the success of high-growth brands with the only enterprise-class On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, House of Fraser, Playmobil, Sally Beauty Supply and Timberland leverage Demandware’s enterprise class eCommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand eCommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit www.demandware.com, call 888-553-9216 or email info@demandware.com.

Topics:

business, Demandware, Eastpak, Red Kap, Technology Internet

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