Katie Evans , Managing Editor, International Research
Turnkey Affiliate Program Drives Traffic To E-Commerce Websites
Boca Raton, Fla. – June 2, 2008 – In a problematic economy with tightened advertising budgets and the rising cost of pay-per-click traffic, some e-commerce merchants are turning to Affiliate Marketing programs as a profitable method to draw new traffic to Websites.
Affiliates are a sales force that receives a small percentage of a sale if traffic from their Websites clicks through to a merchant and makes a purchase. The more traffic an Affiliate Marketing partner generates, the more he or she makes and the more sales the e-commerce merchant generates. Affiliate Marketing can also be used with lead generation companies, within the financial or automotive industries, for example, who are willing to pay for each completed lead delivered by an affiliate on their site.
MoreVisibility, one of the world’s leading Search Engine Marketing and Search Engine Optimization firms, has created a full-service turnkey Affiliate Marketing program that builds these sales forces for e-commerce merchants.
“MoreVisibility serves as an outsourced Affiliate Program manager by recruiting and managing the affiliates on behalf of the merchant,” said Danielle Leitch, MoreVisibility executive vice president. “It’s a viable cost-effective way to supplement existing search engine marketing and optimization efforts for your site. Although Affiliate Marketing is not a new channel, it has become increasingly more popular recently, as an alternative to consider.”
Leitch said that business to consumer products and services are very popular with Affiliate Marketers. But she points out that business to business affiliate e-commerce programs also work well.
“Although B-to-C markets tend to perform best, Affiliate Programs can also be effective for B-to-B,” she said. MoreVisibility has taken a high profile role in Affiliate Marketing with its own private, and branded forum at ABESTWEB, the leading affiliate forum. This is an added feature for clients outsourcing their Affiliate Program to MoreVisibility. “The ability to promote an advertisers program to the vast number of affiliates on this forum, as well as ease of communication with affiliates, are tremendous competitive advantages we can offer.”
MoreVisibility reports that businesses using Affiliate Programs range from some of the largest well known retailers in the world with highly recognizable brand names to smaller firms that are now competing on equal footing due to their Internet presence.
Founded in 1999, MoreVisibility is one of the world`s leading Search Engine Marketing and Search Engine Optimization firms, having helped hundreds of Fortune 1000 companies and small businesses increase qualified traffic to their Web sites. In 2005, 2006 and 2007, MoreVisibility was named to the Inc 500/Inc 5000 list as one of the nation`s fastest growing privately owned firms. MoreVisibility is a Google Certified Company, a Yahoo Ambassador and a member of the MSN Search Council. MoreVisibility boasts high client retention through a team of 40 senior professionals who deliver superior performance and measurable results. Notable clients served include The Metropolitan Museum of Art, Sony, The Mayo Clinic, National CineMedia, Travel Nevada and Clemson University. The company is based in Boca Raton, Fla. and can be found on the web at www.MoreVisibility.com