5/27/08

WebCollage Announces Self-Service Content Management Center for Manufacturers

Katie Evans , Managing Editor, International Research

Brings On-Demand Content Integration Capabilities to Customers to Deploy and Syndicate Marketing Information across Partner Websites Instantaneously

New York, NY – May 27, 2008 –
WebCollage, a leading content exchange for manufacturers and their business partners, today announced the WebCollage Management Center, a self-service platform that brings on-demand content integration capabilities to customers. The WebCollage Management Center empowers manufacturers to deploy and instantaneously syndicate their product marketing information across all of their business partner websites.

To effectively keep pace with increasingly shorter product cycles, manufacturers must be able to proactively replace outdated product information with new content in real-time. Through the WebCollage Management Center, manufacturers can make changes to short-cycle content across all business partner websites and seamlessly add the latest product information. WebCollage customers will have the flexibility to choose the best content update option to suit their individual business needs including scheduled, automated and instant update options.

Manufacturers using the WebCollage Management Center can also preview, approve and send content automatically to their network of retailers. Customers can effectively manage the way their marketing content is maintained on their business partners` websites, and how often automatic updates are made to their content located within product mini-sites and brand showcases on the WebCollage network. Manufacturers’ marketing content can come in any format including HTML, PDFs, flash and video.

“In today’s competitive shopping environment, manufacturers run the risk of losing business if their online retail shelves feature outdated product information that is not reflective of their latest and greatest offerings,” said Jed Alpert, vice president of marketing for WebCollage. “The WebCollage Management Center addresses this need for speed by giving manufacturers a single point of control to seamlessly align their marketing objectives with real-time content deployment on partner sites, assuring them that their most compelling and up-to-date product marketing content is available to consumers with a purchasing agenda.”

About WebCollage WebCollage is the leading content exchange for manufacturers and their business partners -- retailers, VARs and distributors. Using WebCollage`s patented, turnkey solution, manufacturers can extend their Web product marketing content to all of their business partners address the challenge of how to optimize the selling and marketing of products via the Web. WebCollage benefits manufacturers and business partners alike with measurable bottom-line results including higher conversion rates and larger overall order sizes. Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY and backed by Sierra Ventures, Cedar Fund, Greylock Partners, GSI Commerce, Inc., and Gilde IT Fund. For more information, please visit: www.webcollage.com or call 1.212.563.2112.

Evan Goldberg
Horn Group, Inc.
(W) 646-202-9768
(C) 954-298-4183
egoldberg@horngroup.com

Topics:

business finance, Distribution, marketing, Product information management, Technology Internet

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