5/23/08

Mercantila Selects PowerReviews To Provide Online Customer Reviews

Katie Evans , Managing Editor, International Research

- CSN Stores, Netshops and Homeclick Also using PowerReviews to Drive Leads -

San Francisco, Calif., May 21, 2008 -- PowerReviews (www.powerreviews.com), the Internet`s most comprehensive developer of customer-review solutions for retailers and their shoppers, announced today that Mercantila (www.mercantila.com) a leader in home and specialty products has chosen PowerReviews to harness the power of its customer reviews, increase sales and build stronger customer relationships. -

The launch of Mercantila makes PowerReviews the premier customer review solutions provider to home specialty stores, joining companies such as CSN Stores (www.csnstores.com), Netshops (www.netshops.com), and Homeclick (www.homeclick.com). -

"PowerReviews enables us to deliver customer-friendly, highly-informative product reviews easily," said Tom Fallows, CMO of Mercantila. "The integration and start-up process was quick and easy, and customers starting writing reviews right away. We reached 5,000 reviews in a matter of weeks, and are impressed by the positive impact the reviews and photos have had on our site already. Best of all, we didn?t have to develop anything." -

The PowerReviews technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly leverage customer reviews with social networking and boost their sales by giving shoppers access to the most meaningful reviews from people just like them. The user-generated content and community drives the highest sales uplift in the industry. -

“We are thrilled to work Mercantila to provide relevant product reviews through their shopping experience,” said Jay Shaffer, VP of Sales and Marketing for PowerReviews. “The insightful feedback our reviews provide are ideally suited for their customers that have such a wide range of product interests and passions.” -

About Mercantila-
Mercantila (www.mercantila.com) owns & operates over 250 online specialty stores selling furniture, patio/garden, baby, and fitness equipment. Mercantila is based in San Francisco. -

About PowerReviews-
PowerReviews (www.powerreviews.com) provides customer reviews and social merchandising solutions to multi-channel retailers and their shoppers. Our technology platform for collecting, organizing, structuring and moderating relevance-based reviews helps online retailers significantly boost their sales. PowerReviews` user-generated content and community drives the highest sales uplift in the industry, and in addition to working with more than 260 online retailers, including Staples, Toys "R" Us, REI, Ritz Camera, Walgreen`s, Diapers.com and The Sports Authority, we have also launched our own shopping portal, Buzzillions (www.buzzillions.com). -

The company is based in San Francisco and is backed by Lehman Brothers Venture Capital Partners, Menlo Ventures and Draper Richards. -

Media Contact: -
Rich Berman for PowerReviews-
Email: richard@powerreviews.com-
Tel: 415-359-4906-

Topics:

Customer experience management, Customer relationship management, multichannel retailer, Online shopping, Technology Internet

NEWS CATEGORIES Back to Top...